# Model-Backed Inclusive Skincare Buttah Skin Was Founded by Dorion Renaud for Melanin-Rich Skin By Grace Mahas | Published 2020-07-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/buttah-skin References: [buttahskin](https://www.buttahskin.com/pages/about-us) Buttah Skin was founded by the beloved model, actor, and recording artist Dorion Renaud. The Black-owned company offers a range of skincare formulated to meet the complexion skin challenges that those with melanin-rich skin face including dryness, discoloration, oiliness, and blemishes. The clinically-validated product line features products made with [organic ingredients](https://www.trendhunter.com/trends/britto-skin) combined with hi-tech formulations to help achieve flawless skin. According to a third-party study conducted with Buttah Skin, a test group with mixed ethnicities with melanin-rich skin ranging from 30 to 55 years old who used the Buttah Skin transforming kit for four weeks found that all participants show improvement of [skin brightness and luminosity](https://www.trendhunter.com/trends/reframe-by-savannah-james). Results included more a more glowing complexion, an improvement in skin tone, and more hydrated skin, among others. Image Credit: Buttah Skin ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 16% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Skincare:** Opportunity for creating skincare lines that cater to traditionally underrepresented and underserved groups such as those with melanin-rich skin. - **Organic Ingredients with Hi-tech Formulations:** Opportunity for combining natural, organic ingredients with technology to create skincare products with clinically-proven results. - **Clinically-validated Skincare:** Opportunity for creating and marketing clinically-validated skincare lines that target specific skin challenges faced by a particular group, such as those with melanin-rich skin. ### Sectors Adopting This - **Skincare Industry:** The skincare industry has the opportunity to expand their customer base by creating inclusive skincare lines that cater to traditionally underrepresented groups such as those with melanin-rich skin. - **Organic Skincare Industry:** The organic skincare industry has the opportunity to incorporate technology into their products and formulations to create clinically-proven results for skin concerns faced by a particular group, such as those with melanin-rich skin. - **Personal Care Industry:** The personal care industry has the opportunity to create and market clinically-validated skincare lines that target specific skin challenges faced by traditionally underrepresented and underserved groups such as those with melanin-rich skin, catering to a more diverse customer base. ## Related on Trend Hunter - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [Healthy Intimate Skincare Brands](https://www.trendhunter.com/trends/asset.md) - [Ultra-Hydrating Body Butters](https://www.trendhunter.com/trends/ultrahydrating-body-butter.md) - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Sensorial Body Butters](https://www.trendhunter.com/trends/joonbyrd.md) - [Targeted Melanin Deodorants](https://www.trendhunter.com/trends/sheamoisture-deodorants.md) - [Shimmering Body Butters](https://www.trendhunter.com/trends/body-butter-glow.md)