# Pillows that Tone Your Bum The Beauty Bottom Cushion By Howard Wu | Published 2008-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butt-shaping-beauty-bottom-cushion References: [japantrendshop](http://www.japantrendshop.com/beauty-bottom-butt-shaping-cushion-p-274.html) With the Beauty Bottom Cushion made by Cogit, you can [sculpt, tighten and tone](https://www.trendhunter.com/trends/sculpt-tone-arm-cream), even while you're sitting down. This nifty device works by maintaining the user's muscle tautness through [ergonomically-correct posture](https://www.trendhunter.com/trends/break). Basically, [this pillow](https://www.trendhunter.com/trends/bath-pillow) makes you flex your butt in order to have your back and hips in line while sitting down. Not a bad way to work out without working out. **Implications** - With obesity fears on the rise and more and more information released on its dangers everyday, the emphasis on a leading healthy, physical lives is growing. Maintaining a healthy lifestyle is no easy task and as a result, the market for products that lighten the load and make working out feel less daunting and more fun is seeing rapid expansion. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 3% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Sitting:** Disruptive innovation opportunities include creating ergonomic cushions and seating solutions that promote muscle toning and posture correction while sitting. - **Fitness-integrated Lifestyle:** Disruptive innovation opportunities include developing products that seamlessly integrate exercise and physical activity into everyday activities, such as sitting. - **Wellness Technology:** Disruptive innovation opportunities include designing technologically advanced health and wellness devices that offer convenience and effectiveness in achieving fitness goals. ### Sectors Adopting This - **Fitness Equipment:** Disruptive innovation opportunities include creating innovative fitness equipment that combines functionality with comfort for a more effective workout experience. - **Health and Wellness:** Disruptive innovation opportunities include developing holistic health and wellness solutions that encompass physical, mental, and emotional well-being. - **Ergonomic Furniture:** Disruptive innovation opportunities include designing ergonomic furniture and accessories that prioritize user comfort and support while promoting healthy posture and muscle engagement. ## Related on Trend Hunter - [Specialized Exercise Accessories](https://www.trendhunter.com/trends/bellabooty-belt.md) - [Posture-Supporting Seat Pads](https://www.trendhunter.com/trends/active-sitting-pad.md) - [Targeted Exercise Training Systems](https://www.trendhunter.com/trends/glute-trainer.md) - [Supplemental Posture Chair Supports](https://www.trendhunter.com/trends/curble-chair.md) - [Doctor-Developed Lumbar Cushions](https://www.trendhunter.com/trends/lifted-lumbar-cushion.md) - [Posture Correcting Prone Cushions](https://www.trendhunter.com/trends/comfort-space.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Air-Powered Office Chair Cushions](https://www.trendhunter.com/trends/airbag-massage-cushion.md) - [Pelvic Floor Workout Devices](https://www.trendhunter.com/trends/pelvic-floor-workout.md)