# Rash-Fighting Skincare Kits Boudreaux's 'Butt Paste Rash Kicking Kit' Quickly Tackles Irritations By Laura McQuarrie | Published 2018-07-11 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/butt-paste-rash-kicking-kit References: [prnewswire](https://www.prnewswire.com/news-releases/boudreauxs-butt-paste-unveils-rash-kicking-kit-300678405.html) & [buttpaste](http://www.buttpaste.com/) To build upon the collection of [diaper rash solutions](https://www.trendhunter.com/trends/aveeno-baby-1) that it currently offers, Prestige Brands launched Boudreaux's Butt Paste Rash Kicking Kit.' This comprehensive kit for skin irritations helps to equip parents with fast-acting, effective solutions from the pediatrician-recommend diaper rash brand. As well as including the brand's Original and Maximum Strength formulas, the kit also contains the new Boudreaux's Butt Brush, which takes the form of a BPA-free silicone applicator. For ease of use, the brush includes a built-in suction cup that can be temporarily affixed to a variety of surfaces as a young one's diaper is being changed. The Boudreaux's Butt Paste Rash Kicking Kit is touted as a "complete toolkit to help moms and dads kick rash fast" and is positioned as a great [baby shower gift](https://www.trendhunter.com/trends/mother-baby) that will equip new parents with the solutions to tackle common [infant skincare concerns](https://www.trendhunter.com/trends/pediatric-skincare-brand). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 60% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Comprehensive Skincare Kits:** Opportunity for creating comprehensive skincare kits that offer fast-acting, effective solutions for specific skin concerns. - **Bpa-free Silicone Applicators:** Opportunity to develop BPA-free silicone applicators for various skincare products to enhance convenience and ease of use. - **Targeted Infant Skincare Solutions:** Opportunity to provide targeted skincare solutions for common infant skincare concerns like diaper rash. ### Where This Applies - **Skincare:** Disruptive innovation opportunity in the skincare industry by offering comprehensive skincare kits for specific skin concerns. - **Baby Products:** Disruptive innovation opportunity in the baby products industry by creating BPA-free silicone applicators for skincare products. - **Pediatric Care:** Disruptive innovation opportunity in the pediatric care industry by developing targeted skincare solutions for common infant skincare concerns. ## Related on Trend Hunter - [Sensitive Skin Diaper Innovations](https://www.trendhunter.com/trends/skin-essentials.md) - [Dermatologist-Approved Baby Collections](https://www.trendhunter.com/trends/fixderma.md) - [Portable Soothing Skin Balms](https://www.trendhunter.com/trends/barrier-balm-1.md) - [Informative Parenting Books](https://www.trendhunter.com/trends/a-to-zinc-oxide.md) - [Diaper-Specific Finger Shields](https://www.trendhunter.com/trends/finger-shields.md) - [Clean Ingredient Kids Care Ranges](https://www.trendhunter.com/trends/rascals.md) - [Children's Skincare Ranges](https://www.trendhunter.com/trends/happy-little-bodies.md) - [Multi-Use Baby Ointments](https://www.trendhunter.com/trends/baby-jergens.md) - [Eczema Treatment Bath Kits](https://www.trendhunter.com/trends/the-bleach-bath-kit-by-tower-28.md)