# Butt Out Electronically Ruyan Battery-Powered Electronic Cigarettes By Bianca | Published 2007-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butt-out-electronically-ruyan-battery-powered-electronic-cigarettes References: [ruyanchina](http://www.ruyanchina.com/) Can't quite kick that disgusting smoking habit of yours? Sometimes willpower or nicotine patches just aren't enough, and anyone who's every tried Nicorette gum knows exactly how the nasty burning sensation on your tongue just isn't worth it. A Hong Kong company might have the answer for you with their battery-powered cigarette. [Golden Dragon's](https://www.trendhunter.com/trends/kids-buffet) Ruyan (Chinese for "like smoking") cigarettes have been a huge hit in China since their 2004 launch. For $280 you get your personal atomizer which can be refilled with $4 "cartridges containing pure nicotine, available in three strengths and good for some 350 puffs each," reports Business 2.0. "Inhale, and the Ruyan - powered by a [Motorola](https://www.trendhunter.com/trends/fifa-heroes) chip - turns the nicotine into smoke-like vapor." Last year's profits reached an incredible $36.5 million from sales in China, Turkey, Israel and Australia. The [FDA](https://www.trendhunter.com/trends/nicotine-replacement-system) has yet to approve the product but if approval is granted, could be a gold mine for Golden Dragon. If it was able to only reach 1% of the US smoke market that would still add up to $750 million at the end of the year. The video gives a more in-depth explanation. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 76% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Battery-powered Cigarettes:** Opportunity for disruptive innovation: Develop alternative smoking devices that reduce the harm caused by traditional cigarettes. - **Nicotine Vaporizers:** Opportunity for disruptive innovation: Create customizable vaporizers that offer different flavor and nicotine options to cater to individual needs. - **Electronic Smoking Solutions:** Opportunity for disruptive innovation: Design comprehensive smoking cessation programs that combine electronic cigarettes with behavioral support. ### Industries Being Reshaped - **Tobacco Industry:** Opportunity for disruptive innovation: Transition from traditional tobacco products to battery-powered alternatives that appeal to a wider audience. - **Pharmaceutical Industry:** Opportunity for disruptive innovation: Develop medications that work in conjunction with electronic cigarettes to enhance smoking cessation efforts. - **Technology Industry:** Opportunity for disruptive innovation: Improve the technology behind electronic cigarettes by integrating smart features and connectivity for a more personalized smoking experience. ## Related on Trend Hunter - [Smoke-Free Nicotine Alternatives](https://www.trendhunter.com/trends/nicotine-alternatives.md) - [Modern Nicotine Replacement Systems](https://www.trendhunter.com/trends/nicotine-replacement-system.md) - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md) - [Data-Driven Vape-Quitting Apps](https://www.trendhunter.com/trends/quit-vaping-app.md) - [Rechargeable Vape Devices](https://www.trendhunter.com/trends/blu-box-kit.md) - [Nicotine-Detecting Wearables](https://www.trendhunter.com/trends/skinworn-sensor.md) - [Vaping Cessation Tools](https://www.trendhunter.com/trends/stopfuckingvaping.md) - [Fuss-Free Compact Vape Bars](https://www.trendhunter.com/trends/jac-vapour-nicnac.md) - [Low-Cost Vape Starter Kits](https://www.trendhunter.com/trends/relx-starter-kit.md)