# Provincial Delicatessen Interiors This London Butcher Shop Boasts Artisanal Design Inspirations By Rebecca Byers | Published 2015-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/butcher-shop References: [retaildesignblog.net](http://retaildesignblog.net/2015/01/26/quality-chop-shop-butcher-by-fraher-architects-london-uk/) & [fraher.co](http://fraher.co/) The [Quality Chop Shop](https://www.trendhunter.com/trends/quality-street-toffee-penny-dessert) is a rustic butcher shop in London's Farringdon district that channels a sense of rustic elegance. Designed by Fraher Architects, the delicatessen and butcher was conceived around a "rough-and-ready" aesthetic that speaks to the intricate details that come from quality, small-batch production. The Quality Chop Shop is located next to the Quality Chop House, a restaurant of the same brand to which the Chop Shop provides its [quality ingredients](https://www.trendhunter.com/trends/the-curing-barn). The artisanal-inspired shop boasts exposed lighting and plywood fixtures that have been treated to resemble that of a wooden packing crate. In creating an understated, [artisan-inspired butcher shop](https://www.trendhunter.com/trends/butchers-specialty-by-lidl), the Quality Chop brand is furthering its reputation as purveyors of high quality, unique dishes and line of meats and other ingredients. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 74% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Rustic Interiors:** Opportunities for incorporating rustic design elements to create an artisanal atmosphere in other retail stores or restaurants. - **Small-batch Production:** Small-batch production can speak to consumers looking for higher quality and unique ingredients in food but can also apply to other industries. - **Artisanal-inspired Shops:** Opportunities for creating artisanal-inspired shops that specialize in niche products or services. ### Sectors Adopting This - **Food Retail:** Small retail stores specializing in food or beverage products can incorporate rustic design elements to create an artisanal atmosphere. - **Restaurant:** Restaurants can adopt small-scale production methods to offer high quality, unique ingredients and incorporate rustic design elements to create a memorable atmosphere. - **Design and Architecture:** Designers and architects have the opportunity to create unique and artistic interiors for various retail stores or restaurants that focus on small-batch production and craftsmanship. ## Related on Trend Hunter - [Unconventional Boutique Butchers](https://www.trendhunter.com/trends/prospect-butcher-co.md) - [Demountable Wooden Retail Spaces](https://www.trendhunter.com/trends/present-correct1.md) - [Authentic Scottish Delis](https://www.trendhunter.com/trends/the-shoap.md) - [Heritage Interior Chocolate Shops](https://www.trendhunter.com/trends/barnaby-shop.md) - [Artful Listening Wine Bars](https://www.trendhunter.com/trends/goodbye-horses-1.md) - [Boutique Grocery Designs](https://www.trendhunter.com/trends/meadow-lane-store.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Purposeful Knife Galleries](https://www.trendhunter.com/trends/tojiro-knife-gallery.md)