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# Ruggedly Crafted Shelving
Joost Van Bleiswijk's Furniture has the Look and Feel of Shop Class

By Tracy Wallace | Published 2010-11-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/butch-craft-furniture-with-the-look-and-feel-of-shop-class
References: [nytimes](http://www.nytimes.com/2010/09/16/garden/16craft.html?_r=1&scp=1&sq=man) & [projectjoost](http://www.projectjoost.com/)

Dutch designer Joost Van Bleiswijk is a designer of housewares that go against the grain. With Joost Van Bleiswijk, do not expect sleek refinement. Instead, this designer creates items that have a masculine, crafty, "wood shop class" look that is much more naturalistic.

Common tools and materials used by Joost Van Bleiswijk include the blowtorch, [heavy metals](https://www.trendhunter.com/trends/barred-collection), power saws and [rough wood](https://www.trendhunter.com/trends/no1-common). Influences of his recent collections include the downturn in the economy and the reality that the [world will never be perfect](https://www.trendhunter.com/trends/dpartment).

Images: [NY Times](http://www.nytimes.com/2010/09/16/garden/16craft.html?_r=1&scp=1&sq=man+Made+Penelope+Green&st=nyt) | [Bloss Moss](http://bloss.mossonline.com/2010/09/butch-crafter-joost-van-bleiswijk.html) | [Mocoloco](http://mocoloco.com/art/archives/016011.php%20idnworld.com/creators/?id=JoostVanBleiswijk)

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 4% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Rugged Furniture:** Opportunity for disruptive innovation in creating furniture with a masculine, crafty, 'wood shop class' look.
- **Industrial Aesthetics:** Potential for disruptive innovation by incorporating common tools and materials, such as blowtorches, heavy metals, power saws, and rough wood, into design aesthetics.
- **Embracing Imperfections:** Opportunity for disruptive innovation in designing products that reflect the reality that the world will never be perfect.

### Who This Affects Most

- **Furniture Design:** Disruptive innovation potential in the furniture industry by creating ruggedly crafted pieces with a naturalistic and masculine aesthetic.
- **Home Decor:** Opportunity for disruptive innovation in the home decor industry by incorporating industrial aesthetics into product designs.
- **Sustainable Design:** Potential for disruptive innovation in the sustainable design industry by embracing imperfections as part of the design philosophy.

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