# Mask-Integrated Hourglass Dresses Fashion Nova Offers the But Make It Fashion Face Mask Mini Dress By Grace Mahas | Published 2020-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/but-make-it-fashion-face-mask-mini-dress References: [fashionnova](https://www.fashionnova.com/products/but-make-it-fashion-face-mask-mini-dress-black) Fashion Nova is making it easy for consumers to ensure they always have a mask handy with its new 'But Make It Fashion Face Mask Mini Dress' in black. This sophisticated dress boasts a [sleeveless, hourglass silhouette](https://www.trendhunter.com/trends/reformation-fall-dresses) for a demure aesthetic. The But Make It Fashion Face Mask Mini Dress is made from rayon and spandex, both [lightweight fabrics that wear well](https://www.trendhunter.com/trends/palma). The [mask aspect of the dress](https://www.trendhunter.com/trends/hand-and-foot-masks) features ear loops to quickly create a safe facial covering, and while not in use, the flowy fabric hands from the dress mimicking a turtle neck aesthetic. This dress is ideal for the modern consumer, especially amid the global pandemic where masks are often required to be worn before entering an establishment. Image Credit: Fashion Nova ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 55% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Mask-integrated Hourglass Dresses:** Fashion brands can explore integrating masks into their dress designs to offer a stylish and practical solution for consumers during the pandemic. - **Fashionable Face Mask Accessories:** Creating fashionable accessories that attach to masks, such as flowy fabric extensions, can provide consumers with a versatile and customizable option. - **Lightweight and Comfortable Fabrics:** The use of lightweight and breathable fabrics like rayon and spandex can enhance the comfort and wearability of mask-integrated dresses. ### Where This Applies - **Fashion and Apparel:** Fashion brands can incorporate mask-integrated designs into their collections to cater to the growing demand for fashionable and functional face coverings. - **Accessories:** The creation of fashionable and unique face mask accessories can open up new market opportunities for accessory brands. - **Textile and Fabrics:** The demand for lightweight and comfortable fabrics for mask-integrated dresses presents opportunities for textile and fabric manufacturers to develop innovative materials. ## Related on Trend Hunter - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Transformative Shaping Dresses](https://www.trendhunter.com/trends/body-by-miraclesuit.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Leopard Mini Dresses](https://www.trendhunter.com/trends/leopard-mini-dresses.md) - [Tunic-Style Summer Dresses](https://www.trendhunter.com/trends/low-back-shift-dress.md) - [Face Mask-Made Illuminators](https://www.trendhunter.com/trends/anonymlux-lamp.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md)