# Millennial Lifestyle Platforms The Bustle Mobile App Appeals to Female Pop Culture Fans By Jana Pijak | Published 2015-06-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bustle-mobile-app References: [wwd](http://wwd.com/media-news/digital/bustle-mobile-app-launch-10143347/) & [itunes.apple](https://itunes.apple.com/us/app/bustle-news-entertainment/id791604919?mt=8) The Bustle mobile app appeals to a female demographic with an appreciation for celeb and pop culture news. The popular [lifestyle blog](https://www.trendhunter.com/trends/bupple-20) is not only a source for trending social topics but is also an all-in one source for beauty tutorials, political updates and even food and drink recipes. Designed for millennials who lead a busy lifestyle, the Bustle mobile app is easy to customize, appealing to user's niche interests. Whether America's first female presidential candidate or an a-list celeb is on your radar, this lifestyle platform ensures you stay on top of popular news and emerging trends. The mobile platform keeps users in the know and offers a [personalized feed](https://www.trendhunter.com/trends/tailored-pod) that matches one's key interests and lifestyle tips like health-focused recipes, fitness fads and even [beauty routines](https://www.trendhunter.com/trends/face-yoga-app-luvly) for the busy, urban professional. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 14% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Customized Lifestyle Platforms:** Opportunities for creating personalized platforms that cater to specific interests and niche markets, meeting a growing demand for customization. - **Mobile Apps for Busy Lifestyles:** A trend towards creating mobile apps that deliver news and lifestyle content tailored to the user's lifestyle and interests, providing quick and easy access to information. - **All-in-one Content Platforms:** Platforms that offer a range of content options including pop culture news, beauty tutorials, political updates, and recipes are becoming increasingly popular, presenting opportunities to disrupt traditional media outlets. ### Sectors Adopting This - **Media and Entertainment:** A growing demand for personalized content experiences presents opportunities for media and entertainment companies to create innovative lifestyle platforms that meet the needs and interests of different demographic groups. - **Technology:** As technology becomes more integrated into daily life, creating mobile apps that deliver convenient and personalized lifestyle content is becoming a disruptive innovation opportunity in the tech industry. - **Food and Beverage:** All-in-one content platforms that offer recipes and drink tutorials present a unique opportunity for the food and beverage industry to partner with or create their own customized lifestyle platforms that provide added value to customers. ## Related on Trend Hunter - [Women-Focused Shopping Platforms](https://www.trendhunter.com/trends/curated-shopping.md) - [Millennial-Specific Fitness Platforms](https://www.trendhunter.com/trends/move-with-mariko.md) - [Hyper-Personalized Wellness Apps](https://www.trendhunter.com/trends/hyperpersonalized-wellness-app.md) - [Smart Content Aggregators](https://www.trendhunter.com/trends/personalized-article-discovery-app.md) - [Beauty-Focused Shopping Apps](https://www.trendhunter.com/trends/live-shopping-app.md) - [TV-Specific Pop Informants](https://www.trendhunter.com/trends/tv-show-aficionados.md) - [All-in-One Nutrition Apps](https://www.trendhunter.com/trends/bxlder.md) - [Curated Meal-Time Videos](https://www.trendhunter.com/trends/bingeandeat.md) - [Personalized Beauty Planners](https://www.trendhunter.com/trends/makeup-playbook.md)