# Cannabis-Themed Wrist Watches TRIWA and Caliroots Join Forces on the Business/Pleasure Timepiece By Amy Duong | Published 2019-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/businesspleasure References: [hypebeast](https://hypebeast.com/2019/4/caliroots-triwa-420-watch-collaboration) & [caliroots](https://caliroots.com/triwa-x-caliroots-business-pleasure-triwaxcali/p/121954) Swedish accessory brand TRIWA works in collaboration with Caliroots in a new timepiece entitled the 'Business/Pleasure' watch. The new watch is themed around 4//20 and is designed to capture the essence of a relaxed Californian environment. There are also some fun accents throughout the piece that nod to the cannabis-friendly day. The straps are complete in an army green hue and feature graphics that read both "Business" and "Pleasure." The front of the piece showcases a palm tree motif and both branding details are printed at the back of the watch. To nod to the overall 4/20 theme even further, there is a "20 Past" accent in transparent red in reference to bloodshot eyes. The [Cali Palm](https://www.trendhunter.com/trends/cali-spritz) accent is also seen on the face of the watch along with some yellow details at the dial before it is rounded out with a gun matte brushed encasing. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Cannabis-themed Fashion:** Business professionals can explore the disruptive innovation opportunity of incorporating cannabis-themed designs into clothing, accessories, and other fashion items. - **Collaborative Brand Partnerships:** The collaboration between TRIWA and Caliroots demonstrates the potential disruptive innovation opportunity for businesses to join forces and create unique, themed products that cater to niche markets. - **Incorporating Themes Into Product Design:** The 'Business/Pleasure' watch showcases the disruptive innovation opportunity for incorporating themes, such as 4/20, into product design to appeal to specific consumer segments. ### Who This Affects Most - **Fashion:** The fashion industry can explore the disruptive innovation opportunity of incorporating cannabis-themed designs into clothing, accessories, and other fashion items. - **Watchmaking:** The watchmaking industry can consider disruptive innovation opportunities by creating themed timepieces in collaboration with other brands, appealing to niche consumer markets. - **Accessories:** The accessories industry can capitalize on the disruptive innovation opportunity of incorporating themed designs, such as the 'Business/Pleasure' watch, to attract specific consumer segments. ## Related on Trend Hunter - [Playful Cartoon-Forward Watch Designs](https://www.trendhunter.com/trends/peanuts-worldwide.md) - [Pineapple-Inspired Timepiece Designs](https://www.trendhunter.com/trends/pineapple-dream.md) - [Spring-Forward Floral Design Watches](https://www.trendhunter.com/trends/blossom-time-collection.md) - [Cannabis-Friendly Golf Accessories](https://www.trendhunter.com/trends/swag-golf.md) - [Global Timezone Timepieces](https://www.trendhunter.com/trends/nik-bentel-studio.md) - [Collaborative Bright Tonal Watches](https://www.trendhunter.com/trends/time-for-fun.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Laser Tag-Inspired Watch Designs](https://www.trendhunter.com/trends/unique-timepiece.md) - [Collaboration Cartoon Timepieces](https://www.trendhunter.com/trends/bamford-x-rburn-snoopy-b80-limitededition.md)