# Productivity-Focused Airline Cabins Eva Air's New Business-Class Cabin Was Designed by BMW By Justin Lam | Published 2018-10-01 | World Source: Trend Hunter, https://www.trendhunter.com/trends/businessclass-cabin References: [luxurylaunches](http://luxurylaunches.com/travel/bmw-designworks-partners-with-eva-air-for-new-business-class-seats.php) & [press.bmwgroup](https://www.press.bmwgroup.com/global/article/detail/T0285394EN/designworks-partners-with-eva-air-to-create-new-business-class-seat?language=en) Taiwanese five-star airline Eva Air recently partnered with [BMW's](https://www.trendhunter.com/trends/twotone-x7) Designworks to create a new look for the [Royal Laurel](https://www.trendhunter.com/trends/eva-air-1) business-class cabin. Crafted for Eva Air's new Boeing 787 Dreamliners, this new business-class cabin aims to compete as the best in the world. Focused on maintaining traditional elements of the brand, while also adopting a bold strategy and stepping away from "conventional" seat designs, the ultimate goal of the cabin was to highlight comfort and smart design. Focused on in-cabin experience, Designworks looked at every part of the flying experience, including [meal service](https://www.trendhunter.com/trends/inflight-dining-experience), streamlined stowage and maximized space for productivity and entertainment. The design elements of the business-class cabin were meant to focus on professional travelers seeking a productive and relaxing environment. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 21% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Comfort-driven Airline Cabins:** Opportunity for innovative designs that prioritize comfort while still maintaining traditional elements of the brand. - **Smart Design in Airline Cabins:** Opportunity to adopt bold strategies and step away from conventional seat designs by incorporating smart design elements. - **Productivity-enhancing Airline Cabins:** Opportunity to maximize space and streamline in-cabin services to cater to professional travelers seeking a productive and relaxing environment. ### Who This Affects Most - **Airlines:** Disruptive innovation opportunities in airline cabins to differentiate and attract customers through unique design features. - **Aerospace:** Opportunity to collaborate with design agencies to create innovative and efficient cabin designs for new aircraft. - **Hospitality:** Opportunity to apply smart design principles from airline cabins to enhance comfort and productivity in hotels or other hospitality establishments. ## Related on Trend Hunter - [Elevated Aircraft Interiors](https://www.trendhunter.com/trends/elevated-aircraft-interior.md) - [Upscale Business Cabins](https://www.trendhunter.com/trends/aria-suite.md) - [Elevated Airline Seating Updates](https://www.trendhunter.com/trends/delta-cabin-interiors.md) - [Luxurious Amenity Kits](https://www.trendhunter.com/trends/eva-air-1.md) - [Sustainable Air Travel Concepts](https://www.trendhunter.com/trends/airspace-cabin-vision-2035-concept.md) - [Entirely Business Class Aircrafts](https://www.trendhunter.com/trends/aisle-class.md) - [Revamped Airline Cabins](https://www.trendhunter.com/trends/finnair.md) - [Capacious Airline Seats](https://www.trendhunter.com/trends/capacious-airline-seats.md) - [Relaxing Airplane Seat Designs](https://www.trendhunter.com/trends/tranquil-airlines-seating-technology.md)