# Elasticized Office Apparel Bammies is a Fashion Line Mixing Business Wear and the Comfort of PJs By Alyson Wyers | Published 2016-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/business-wear References: [designtaxi](http://designtaxi.com/news/384072/Bammies-Stylish-Ladies-Business-Wear-That-Are-As-Comfy-As-Pajamas/) & [bammies.life](http://www.bammies.life/) If comfort is key for you and the way you dress, but a formal office environment prevents you from wearing more comfortable clothes, this new line of business wear will be life-changing. Bammies is a new fashion label for women that offers work clothing that could also double as pajamas. Designed by co-founders Julia Ford-Carther and Rosario Chozas, Bammies is based in Miami Beach, Florida. The business wear range consists of six pieces: a black blazer, gaucho pants, a white tee shirt, [wide-legged black trousers](https://www.trendhunter.com/trends/straight-leg-sweatpant), a wrap dress and a black tank. The name of the new company is a combination of business and jammies that is described as carrying "[comfortable yet chic styles](https://www.trendhunter.com/trends/lazy-daze-collection) that will become staples in your wardrobe." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 41% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Hybrid Apparel:** There is a growing trend in business wear that prioritizes comfort and versatility. - **Athleisure Fashion:** Business wear is getting a makeover with the new athleisure-inspired clothing lines. - **Comfortable Workwear:** The demand for work clothing that balances professionalism and comfort is increasing. ### Industries Being Reshaped - **Fashion:** Fashion retailers looking to adapt to the growing demand for hybrid clothing lines should consider creating their own lines of business wear that prioritize comfort and versatility like Bammies. - **Workwear:** The workwear industry should explore integrating comfortable and versatile clothing options into their product lines to meet the growing demand for hybrid apparel like Bammies. - **Retail:** Retailers can capitalize on the shift in workwear fashion trends by offering businesses and individuals alike the option of fashionable workwear that doubles as comfortable loungewear like Bammies. ## Related on Trend Hunter - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md) - [Athletic-Inspired Clothing](https://www.trendhunter.com/trends/athleticinspired-clothing.md) - [Airline-Branded Travel Loungewear](https://www.trendhunter.com/trends/emirates-3.md) - [Sustainable Sleepwear Solutions](https://www.trendhunter.com/trends/routine-sleep.md) - [Vintage-Inspired Sleep Sets](https://www.trendhunter.com/trends/sleep-sets.md) - [Eco-Friendly Professional Apparel](https://www.trendhunter.com/trends/dana-bandi.md) - [Wearable WFH Cushion Jumpsuits](https://www.trendhunter.com/trends/wearable-workforce.md) - [Wellness-Focused Sleepwear Lines](https://www.trendhunter.com/trends/wearable-wellness-collection.md)