# Beauty Business Podcasts Avon's 'Make It Happen' Podcast Features Discussions with Brand Reps By Laura McQuarrie | Published 2018-07-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/business-podcast References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Avon_launches_firstever_podcast_series_with_beauty_bosses_and_reps/144677) & [avon](https://www.avon.com/podcast) Over the past few years, podcasts have gone from being a compelling form of storytelling to lucrative marketing tools, with a number of big-name retailers and brands launching their own business podcasts. Now, [Avon](https://www.trendhunter.com/trends/avon-beauty-products) is introducing a podcast of its own by the name of 'Make It Happen,' which is hosted by Executive Director of Sales Development Evy deAngelis. Every Monday, deAngelis leads a discussion with Avon's top-selling reps, leaders and [industry entrepreneurs](https://www.trendhunter.com/trends/beauty-entrepreneurship). So far, Avon has shared episodes on the themes of mindset, achieving work-life balance and tapping into social media for lead generation. After tuning into a Make It Happen podcast episode, listeners are encouraged to continue the thoughtful conversations online by making use of the #AvonMakeitHappen hashtag. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Business Podcasts:** Disruptive innovation opportunity: Brands in various industries can launch podcasts as a marketing tool to engage with their audience and share valuable insights. - **Retailer Podcasts:** Disruptive innovation opportunity: Retailers can utilize podcasts to showcase their brand, engage with customers, and generate leads through informative discussions. - **Social Media Engagement:** Disruptive innovation opportunity: Companies can leverage social media hashtags to extend the conversation and build an online community around their brand and podcast. ### Sectors Adopting This - **Beauty Industry:** Disruptive innovation opportunity: Beauty brands can use podcasts to share skincare tips, makeup tutorials, and connect with their customers through meaningful discussions. - **Direct Sales Industry:** Disruptive innovation opportunity: Direct sales companies can leverage podcasts to train their representatives, share success stories, and build a supportive network. - **Marketing Industry:** Disruptive innovation opportunity: Marketing agencies can create podcasts to offer industry insights, marketing strategies, and engage with potential clients through thought leadership. ## Related on Trend Hunter - [Hispanic Hair Care Campaigns](https://www.trendhunter.com/trends/acast-and-henkel.md) - [Branded Thought-Provoking Podcasts](https://www.trendhunter.com/trends/thoughtprovoking-podcast.md) - [AI-Centric Publication Podcasts](https://www.trendhunter.com/trends/beyond-the-pilot.md) - [Trailblazing Sports Podcasts](https://www.trendhunter.com/trends/go-wild-podcast.md) - [Social-First Direct Selling Series](https://www.trendhunter.com/trends/mary-kay-miss-conceptions.md) - [Digital Haircare Activations](https://www.trendhunter.com/trends/amikas-roblox-debut.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Podcast Employee Engagement Platforms](https://www.trendhunter.com/trends/private-podcasting-platform.md) - [Impactful Beauty Initiatives](https://www.trendhunter.com/trends/odele-for-good.md)