# Convict Resume Campaigns The Ban the Box Ads for Business in the Community Sheds Light on Cons By Jamie Danielle Munro | Published 2014-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/business-in-the-community References: [designtaxi](http://designtaxi.com/news/364337/Clever-Resume-Print-Ads-Highlight-The-Discrimination-Faced-By-Ex-Convicts/) & [bitc.org.uk](http://www.bitc.org.uk/) To shed light on how ex-convicts are looked at in the job world, Business in the Community, a company based in the UK, hired Leo Burnett London to create an ad to help remove the requirement to tick the box on hiring forms stating one has a [criminal record](https://www.trendhunter.com/trends/this-is-not-a-home). The ads look like [regular CVs](https://www.trendhunter.com/trends/in-their-own-words), but instead of showing profiles of smiling faces and action words stating past achievements, the sentences reflect what a [recruiter would actually be thinking](https://www.trendhunter.com/trends/kiehls-response) when reading the resume. "He's been inside. 5 months. It throws you. 'An ex-offender' you think." These are just some of the lines that demonstrate how people tend to think knowing a potential hire has spent time in and out of prison. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 27% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Ban-the-box Campaigns:** Opportunity for businesses to advocate for removing the requirement to disclose criminal records on hiring forms. - **Inclusive Hiring Practices:** Rising trend of businesses promoting diversity and providing opportunities for ex-convicts to reintegrate into the workforce. - **Transparent Recruiting:** Growing emphasis on honesty in recruitment by addressing biases and fostering open conversations about applicants' criminal records. ### Industries Being Reshaped - **Human Resources:** Chance for HR professionals to implement fair hiring processes that support ex-convicts' reentry into the job market. - **Advertising & Marketing:** Opportunity for agencies to develop impactful ad campaigns challenging societal perceptions of ex-convicts and encouraging equal employment opportunities. - **Social Services:** Potential for organizations to collaborate with businesses in advocating for policies that reduce discrimination against individuals with criminal records. ## Related on Trend Hunter - [Pizza Box Resume Deliveries](https://www.trendhunter.com/trends/resume-deliveries.md) - [Incarcerated Employment Programs](https://www.trendhunter.com/trends/next-chapter.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Awareness-Raising Rolling Papers](https://www.trendhunter.com/trends/last-prisoner-project.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Community Behavioral Health Campaigns](https://www.trendhunter.com/trends/comprehensive-healthcare.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md)