In the modern world, innovation is paramount to success yet leaders still struggle to make it happen -- luckily, Michael Mink of Investors Business Daily wrote a comprehensive guide to help readers understand the importance of thriving in change, citing Trend Hunter's CEO, Jeremy Gutsche as a guide to navigating the chaos.
The article titled 'Innovation Isn't A Flash Of Inspiration; It's An Ongoing Process' address some key takeaways from Gutsche's new book, Create The Future. The author takes Gutsche's advice, encouraging the reader to 'Utilize Analytics,' and to 'Ditch Preconceptions With Innovation.' More importantly, Mink quotes Gutsche's book which states that "In our era of rapid change and opportunity, you are closer to new opportunity than you might realize."
Read the full article here and find more information about Create The Future here.