# Improved Business Class Cabins Virgin Australia Created an All-New Business Class Experience By Mishal Omar | Published 2016-05-18 | World Source: Trend Hunter, https://www.trendhunter.com/trends/business-class-cabin References: [contemporist](http://www.contemporist.com/2016/05/17/see-inside-the-new-business-class-cabin-that-virgin-australia-have-revealed/) & [virginaustralia](http://www.virginaustralia.com/au/en/) Virgin Australia has introduced a new business class cabin that is even more spacious for airline guests. While people once thought that first-class cabins were the epitome of luxury, the Virgin Australia business class cabins certainly rival that notion. The cabin has new features including 37 individual private seats, increased privacy, 18-inch high-definition touchscreen entertainment stations and a bed that lies completely flat that is of the same length as queen-sized beds. The cabin also provides ample storage and features its own swanky bar where guests can enjoy snacks and alcoholic drinks. Adding a new perspective to business class, the design of this cabin's layout takes into account space and efficiency and as a result, maximizes comfort for airline guests. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Spacious Business Class Cabins:** Disruptive innovation opportunity: Develop an even more spacious and comfortable business class cabin to attract high-end customers. - **Increased Privacy in Business Class:** Disruptive innovation opportunity: Create business class cabins with enhanced privacy features, such as individual private seats, to provide a more exclusive and personalized experience. - **Entertainment-focused Business Class:** Disruptive innovation opportunity: Design business class cabins with state-of-the-art entertainment systems, such as high-definition touchscreen stations, to elevate the in-flight entertainment experience. ### Sectors Adopting This - **Airlines:** Disruptive innovation opportunity: Collaborate with aircraft manufacturers to create innovative business class cabin designs that set new industry standards for luxury and comfort. - **Hospitality:** Disruptive innovation opportunity: Partner with airlines to offer exclusive business class experiences in luxury hotels or resorts, combining air travel with high-end accommodations. - **Entertainment:** Disruptive innovation opportunity: Develop new entertainment systems and technologies tailored for business class cabins, catering to the demand for immersive in-flight entertainment experiences. ## Related on Trend Hunter - [Upscale Business Cabins](https://www.trendhunter.com/trends/aria-suite.md) - [Optimized Business Class Cabins](https://www.trendhunter.com/trends/airline-business-class-cabin.md) - [Revamped Business Class Experiences](https://www.trendhunter.com/trends/air-france-business-class.md) - [Stylish Airport Lounges](https://www.trendhunter.com/trends/the-clubhouse.md) - [First-Class Airline Suites](https://www.trendhunter.com/trends/la-premire-suites.md) - [Entirely Business Class Aircrafts](https://www.trendhunter.com/trends/aisle-class.md) - [Elevated Airline Seating Updates](https://www.trendhunter.com/trends/delta-cabin-interiors.md) - [Elevated Aircraft Interiors](https://www.trendhunter.com/trends/elevated-aircraft-interior.md) - [Revamped Airline Cabins](https://www.trendhunter.com/trends/finnair.md)