# Bite-Sized Business Cards Ogilvy On Recession Marketing Plan Saves Money & Paper By Andrew Robichaud | Published 2009-05-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/business-cards-ogilvy-on-recession References: [behance.net](http://www.behance.net/Gallery/Undersized-Recession-Business-Cards/219433) & [ogilvyonrecession](http://www.ogilvyonrecession.com/) Ogilvy On Recession needed a brilliant idea to attract an audience but also make a statement. Their line of [bite-sized business cards](https://www.trendhunter.com/trends/businesscardgen) is speaking volumes. Ogilvy On Recession (.com) is a strategical planning website geared toward the current economic downturn. Cutting business card size by using 78% less paper also saved a ton of money. The [marketing plan attracts customers](https://www.trendhunter.com/trends/mwcurated), as well as enforces the goal behind the site. Ogilvy On Recession teaches us to [save our money](https://www.trendhunter.com/trends/sunwing-vacations1) (or use it wisely) as they do the exact same. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 68% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Marketing:** The use of bite-sized business cards that save paper and money showcases the trend for sustainable marketing practices. - **Minimalist Branding:** The adoption of smaller business cards reflects a trend towards minimalist branding that focuses on essential information. - **Creative Marketing Strategies:** The innovative use of bite-sized business cards serves as an example of how businesses can think outside the box and create unique marketing strategies. ### Sectors Adopting This - **Printing and Stationery:** The printing and stationery industry could benefit from exploring sustainable alternatives, such as bite-sized business cards, to reduce paper waste and appeal to environmentally conscious customers. - **Marketing and Advertising:** The marketing and advertising industry can leverage the trend of minimalist branding to develop creative campaigns that capture attention through simplicity and clarity. - **Eco-friendly Products:** The use of bite-sized business cards highlights the potential for innovation and disruptive practices within the eco-friendly products industry, encouraging the development of sustainable alternatives to traditional marketing materials. ## Related on Trend Hunter - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md) - [Digital Business Card Platforms](https://www.trendhunter.com/trends/digital-business-cards.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Scannable NFC Business Cards](https://www.trendhunter.com/trends/ovou-smart-business-card.md) - [Video Business Cards](https://www.trendhunter.com/trends/vidcard.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Phygital Business Cards](https://www.trendhunter.com/trends/moo-paper-cards.md) - [Digital Networking Tools](https://www.trendhunter.com/trends/digibusinesscard.md)