# Exclusive Double-Barreled Bourbons Bushmills Launches New 27-Year-Old Bourbon Cask Whiskey By Niko Pajkovic | Published 2021-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bushmills References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/12/bushmills-debuts-27yo-whiskey-and-redesign/) & [bushmills.eu](https://www.bushmills.eu/)  Irish whiskey brand Bushmills has released a 27-Year-Old Bourbon Cask as a travel retail-exclusive. The new expression will join the brand's classic Causeway Collection. The new [single malt](https://www.trendhunter.com/trends/thirteen-yearold-single-malt) was first distilled in 1994 and then aged in third-fill Bourbon barrels for six years before being recasked into [first-fill Kentuck Bourbon barrels](https://www.trendhunter.com/trends/limitededition-bourbon-expression), where it spent another 21 years maturing. As a result, the whiskey is bottled at 52.1% ABV and delivers tasting notes of cinnamon spice, crème brûlée, and [tropical fruit](https://www.trendhunter.com/trends/redbreast). “All the whiskeys used in The Causeway Collection have been expertly created and cared for by craftsmen steeped in a unique whiskey-making tradition passed from generation to generation for more than 400 years here at The Old Bushmills Distillery," said Bushmills master distiller, Colum Egan. Image Credit: Bushmills ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 12% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Travel Retail-exclusive Spirits:** The release of the 27-Year-Old Bourbon Cask as a travel retail-exclusive presents an opportunity for other spirits brands to create specialized products for this market. - **Double-barrel Aging:** The use of a third-fill Bourbon barrel followed by a first-fill Kentucky Bourbon barrel for aging presents an opportunity for other whiskey brands to explore unique barrel combinations for their aging process. - **Craftsmanship and Tradition:** The emphasis on the unique whiskey-making tradition passed down through generations opens up opportunities for other spirits brands to showcase their own craftsmanship and heritage in their products. ### Where This Applies - **Spirits:** The new release of the 27-Year-Old Bourbon Cask presents opportunities for innovation in the spirits industry, particularly in the areas of travel retail-exclusive products and unique barrel combinations for aging. - **Hospitality:** The release of exclusive, high-end spirits like the 27-Year-Old Bourbon Cask presents an opportunity for hospitality businesses to offer unique and rare products to their customers. - **Heritage and Tradition Tourism:** The emphasis on the unique whiskey-making tradition at The Old Bushmills Distillery presents an opportunity for tourism businesses to showcase traditional and heritage methods of production in their own offerings. ## Related on Trend Hunter - [22-Year-Old Triple-Distilled Whiskeys](https://www.trendhunter.com/trends/benriach.md) - [Wine Barrel-Aged Whiskeys](https://www.trendhunter.com/trends/tomatin.md) - [Complex 28-Year-Old Whiskeys](https://www.trendhunter.com/trends/glendronach-grandeur-batch.md) - [Double Barrel-Aged Whiskeys](https://www.trendhunter.com/trends/the-dalmore.md) - [19-Year-Old Irish Whiskeys](https://www.trendhunter.com/trends/barrel-batch.md) - [Rare Single Malt Releases](https://www.trendhunter.com/trends/rare-single-malt.md) - [Limited-Edition Whisky Releases](https://www.trendhunter.com/trends/limitededition-whiskies.md) - [Quadruple-Aged Blended Whiskeys](https://www.trendhunter.com/trends/blended-whiskeys.md) - [Aged Christmas-Themed Whiskeys](https://www.trendhunter.com/trends/berry-bros.md)