# Current Events Parody Ads eBay 'Bush Shoe' Ad Inspired by 'Sock and Awe' By Going Like Sixty | Published 2008-12-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bush-shoe-throwing-has-jumped-the-shark References: [animalnewyork](http://animalnewyork.com/video/2008/12/ebay-makes-big-impact-on-shoes.php) Throwing [shoes](https://www.trendhunter.com/trends/soles4souls-canada) at President Bush started as a protest, then it became news, then [parody](https://www.trendhunter.com/trends/reinfell-ad), then games, then protests *again*, and now it has become commercial. [eBay](https://www.trendhunter.com/trends/mischief-by-chester) has an ad that suggest you should use them to get rid of a Christmas gift you don’t want. So the meme made the quickest transition ever from serious to silly. The 20 second Bush Shoe eBay ad was apparently created by Belgium's Proximity BBDO ad agency. Has “jumping the shark” been replaced “by throwing the shoe?" ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 19% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What Makes This Trend Stand Out - **Parody Ads:** Opportunity for brands to create humorous and satirical advertisements for viral marketing. - **Meme Marketing:** Utilizing popular memes and internet trends to create engaging and shareable advertisements. - **Cultural and Political Satire:** Creating ads that make light of current events and political figures to resonate with a humor-seeking audience. ### Sectors Adopting This - **Advertising and Marketing:** Incorporating parody ads into marketing campaigns to increase brand awareness and consumer engagement. - **Online Retail:** Leveraging viral trends like the Bush shoe meme to generate buzz and drive sales. - **Creative Agencies:** Developing innovative and witty advertisements that effectively capture the essence of popular parodies and memes. ## Related on Trend Hunter - [Humorous Beans-Forward Campaigns](https://www.trendhunter.com/trends/ticket-exchange.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Swicy Cowboy Boots](https://www.trendhunter.com/trends/beanbq-boots.md) - [Snack Artwork Auctions](https://www.trendhunter.com/trends/mischief-by-chester.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Customer-Driven Holiday Campaigns](https://www.trendhunter.com/trends/amazon-holiday-campaign.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)