# Singed Script Branding A Cyclically Scorched Landscape Inspired Bush Fire Wine Packaging By Amelia Roblin | Published 2011-12-02 | World Source: Trend Hunter, https://www.trendhunter.com/trends/bush-fire-wine-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/11/bush-fire-wine-student-work.html) & [bendalrymple](http://www.bendalrymple.com/27200/308752/selected-projects/bush-fire) Vino is defined by the region from which it came, and [Bush Fire Wine](https://www.trendhunter.com/trends/canper) packaging remains upfront about its concoction's origins within a hot climate and dry landscape. Made from grapes grown in Western Australia, the alcohol is the product of an environment which undergoes a natural cycle of burning and regeneration. Such an extreme recurrent sequence of destruction and rebirth conjures imagery of intensity, passion and purity, giving a product like this [fermented beverage](https://www.trendhunter.com/trends/here-by-chance) a rich appeal. So that the consumer is reminded of its fiery genesis, the [red wine](https://www.trendhunter.com/trends/severed-red) has been labeled by Ben Dalrymple with a visual reference to ash. The smokey flavor of the drink is complemented with the use of a smouldering charcoal typeface on the Bush Fire Wine packaging. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 51% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Natural Cycle Packaging:** Opportunity for brands to create packaging that reflects the natural cyclical processes of the product's origin. - **Intense Imagery Labeling:** Brands can leverage powerful and intense visuals in their product labeling to evoke emotional connections with consumers. - **Ash-inspired Design:** Designers can experiment with using ash-inspired elements in their packaging design to create a unique and memorable product aesthetic. ### Industries Being Reshaped - **Wine and Spirits:** The wine and spirits industry can explore innovative packaging designs that reflect the natural cycles and unique characteristics of their products. - **Packaging Design:** Packaging design agencies can offer specialized services in creating visually compelling and conceptually rich packaging that tells the story of the product's origin. - **Craft Beverages:** Craft beverage producers can incorporate unconventional design elements, such as ash-inspired visuals, to differentiate their products in a crowded market. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md) - [Halloween-Themed Shiraz Wines](https://www.trendhunter.com/trends/barossa-ink-shiraz.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md)