# Beer-Themed Insulated Stockings The Buschhhhh Cooler Stocking Can Hold Up to 12 Busch Beers By Grace Mahas | Published 2019-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/buschhhhh-cooler-stocking References: [stores.inksoft](https://stores.inksoft.com/buschonlineshop/shop/home/?sgsgg) & [stores.inksoft](https://stores.inksoft.com/buschonlineshop/shop/home/?Sgsggg) With the holiday season quickly approaching, all-American beer company [Bush](https://www.trendhunter.com/trends/beanbq-boots) launched a hilarious yet oddly practical winter decor piece -- the Buschhhhh Cooler Stocking. This unique stocking is over 5 feet long and can hold up to 12 bush beers, keeping them ice-cold for up to 4 hours. “We know the holidays are a time when people both give and receive a ton of gifts, so the last thing they want is a stocking full of useless items that they never use,” says Daniel Blake, Senior Director of Marketing at [Anheuser-Busch](https://www.trendhunter.com/trends/crocs-and-busch-light), “For us and our fans, it’s all about bringing the cheer along with the beer. Now you can give a gift that will not only look great on the fireplace but also keep your Busch Beer ice cold.” The Buschhhhh Cooler Stocking is the ultimate gift for [Secret](https://www.trendhunter.com/trends/mcdonalds-secret-menu) Santa and White Elephant exchanges and is available now on Busch.com/shop for $20. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 98% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Holiday-themed Stockings:** Creating unique and practical winter decor pieces that bring amusement and functionality to traditional holiday stockings. - **Insulated Beer Holders:** Developing innovative ways to keep beverages cold for extended periods, catering to outdoor activities and social gatherings. - **Novelty Gift Items:** Designing fun and memorable gifts that combine humor, functionality, and personalization to enhance the gift-giving experience. ### Where This Applies - **Beverage:** Opportunity for beer and beverage companies to explore creative and playful product extensions for seasonal promotions and special occasions. - **Retail:** Potential for retailers to curate a range of unique and humorous gift items that resonate with consumers during the holiday season. - **Event Management:** Chance for event planners to incorporate novelty items like beer-themed stockings as part of their party favors or promotional merchandise for themed events. ## Related on Trend Hunter - [Festive Tree Keg Stands](https://www.trendhunter.com/trends/christmas-tree-keg-stand.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Drinking Vessel Ornaments](https://www.trendhunter.com/trends/beernaments.md) - [Branded Beer-Opening Nutcrackers](https://www.trendhunter.com/trends/beeropening-nutcrackers.md) - [Unique Gift Bows](https://www.trendhunter.com/trends/beer-bows.md) - [Seasonal Straw-Made Beer Coolers](https://www.trendhunter.com/trends/beer-bale-cooler.md) - [Festive Cocktail Shelves](https://www.trendhunter.com/trends/ballz-on-the-wallz-kit.md) - [Whisky-Filled Stockings](https://www.trendhunter.com/trends/whisky-stocking.md) - [Free Beer-Branded Clogs](https://www.trendhunter.com/trends/crocs-and-busch-light.md)