# Beer-Branded Jingle Contests Busch Launched a Creative Competition to Revamp Its Classic Jingle By Riley von Niessen | Published 2020-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/busch References: [busch](https://www.busch.com/mountains) [Busch Beer](https://www.trendhunter.com/trends/busch-light-solar-cooker) is giving musicians the chance to have their rendition of its iconic jingle, 'Head for the Mountains,' featured in an upcoming ad. The winner will also receive a $10,000 ambassador deal with the brand, as well as a private recording session with country singer Billy Ray Cyrus. The original jingle was first featured back in the 1980s, and the brand is looking to pay homage to its long-standing heritage by reviving it again with a new rendition. Cyrus, who previously recorded his own rendition of the jingle, will help to select the winning recreation, and will appear in the ad alongside the song. Those interested in sending in a submission can learn more about the competition through Busch Beer's website, and have until July 5th to apply. To enter, they're required to record their rendition of the jingle, and post the video or audio file to [Facebook](https://www.trendhunter.com/trends/the-neighborator), Twitter, [Instagram](https://www.trendhunter.com/trends/bushs-beans), or YouTube with the hashtags #HeadForTheMountains and #Contest. Image Credit: Busch Beer ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Music Contest:** Opportunity for brands to engage with musicians and consumers through creative competitions. - **Reviving Heritage:** Brands can tap into nostalgic sentiments by revamping classic jingles or logos. - **Celebrity Collaboration:** Collaborating with celebrities can add credibility and excitement to brand campaigns. ### Who This Affects Most - **Beverage:** Beverage companies can leverage jingle contests to create buzz and engage with consumers. - **Music Entertainment:** Music entertainment industry can partner with brands to promote competitions and discover new talent. - **Advertising & Marketing:** Advertising and marketing agencies can assist brands in executing creative jingle contests. ## Related on Trend Hunter - [Nostalgic Mountainous Beer Ads](https://www.trendhunter.com/trends/head-for-the-mountains.md) - [Upcycled Can Guitar Campaigns](https://www.trendhunter.com/trends/busch-light-guitar.md) - [Ice Shanty Beer Campaigns](https://www.trendhunter.com/trends/busch-light-ice-shanty.md) - [DIY Beer Guitars](https://www.trendhunter.com/trends/busch-light.md) - [Beer Can String Lights](https://www.trendhunter.com/trends/bush-lights.md) - [Beer-Branded Dog Brackets](https://www.trendhunter.com/trends/busch-light-bark-bracket.md) - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Fan-Created Commercial Contests](https://www.trendhunter.com/trends/bushs-beans.md)