# Ice Shanty Beer Campaigns Busch Light Recently Launched the 'Busch Light Ice Shanty' By Grace Mahas | Published 2022-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/busch-light-ice-shanty References: [twitter](https://twitter.com/BuschBeer/status/1483454295068614669?s=20)  [Busch Light](https://www.trendhunter.com/trends/stream-home-makeover) dropped its legendary Ice Shanty on famous Mille Lacs Lake as part of the launch of its [limited-edition Ice Fishing cans](https://www.trendhunter.com/trends/edmonton-beer-can) and as a nod to its Midwest roots. One lucky winner will be able to take home and rent a beer-themed ice shanty all season long courtesy of Bud Light. This top-of-the-line, Minnesota-built ice shanty will include everything a fisher of any skill level would need for a long day on the ice - heat, electricity, a dual fridge for live bait, plenty of Busch Light, and a fully stocked kitchen with Midwest favorites. Fans can enter by posting a photo of the Busch Light logo on social media between January 18th and 28th with the hashtags [@Buschbeer](https://www.trendhunter.com/trends/busch-light-and-davids-brida), #BuschIceShanty, and #Contest. The winner will stay at the Busch Light Ice Shanty from February 5th-11th. Image Credit: Busch Light ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 67% | Activity: 87% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Ice Fishing Marketing:** Creating unique and immersive ice fishing experiences to market winter-themed products, such as beer-themed ice shanties. - **Social Media Contests:** Using social media contests to generate user-generated content and increase brand engagement. - **Limited-edition Products:** Releasing limited-edition products for a short period of time to create a sense of exclusivity and generate buzz around a brand. ### Where This Applies - **Alcohol:** Alcohol companies can leverage winter-themed marketing strategies to promote their products during the winter season. - **Outdoor Recreation:** Outdoor recreation brands can partner with companies to offer unique and immersive experiences for consumers, such as beer-themed ice shanties. - **Social Media Marketing:** Social media marketing companies can assist brands in creating engaging contests and campaigns to increase brand awareness and engagement. ## Related on Trend Hunter - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md) - [Beer Can String Lights](https://www.trendhunter.com/trends/bush-lights.md) - [Fishing-Trip-Inspired Beer Campaigns](https://www.trendhunter.com/trends/always-a-smooth-catch.md) - [Upcycled Can Guitar Campaigns](https://www.trendhunter.com/trends/busch-light-guitar.md) - [Beer-Branded Dog Brackets](https://www.trendhunter.com/trends/busch-light-bark-bracket.md) - [Peach-Forward Beer Launches](https://www.trendhunter.com/trends/busch-light-peach.md) - [Beer-Branded Solar Cookers](https://www.trendhunter.com/trends/busch-light-solar-cooker.md) - [Nostalgic Mountainous Beer Ads](https://www.trendhunter.com/trends/head-for-the-mountains.md) - [Outdoor Pee Funnel Kits](https://www.trendhunter.com/trends/save-a-tree-pee.md)