# Crisp Apple-Inspired Beers The Busch Light Apple Was Launched Using a Tech-Inspired Campaign By Grace Mahas | Published 2020-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/busch-light-apple References: [busch](https://www.busch.com/buschlightapple) & [youtube](https://www.youtube.com/watch?v=O-UVI-dx9ho&feature=youtu.be) The beloved American beer brand, Busch Light, recently expanded its portfolio with the launch of a its first-ever "flavor innovation," the [Busch Light Apple](https://www.trendhunter.com/trends/busch-light-apple-1). The limited-edition beverage features a robust, crisp flavor profile with [natural apple extract](https://www.trendhunter.com/trends/crisp-apple-cider), making it the perfect beer for summer. To launch the Busch Light Apple, the brand debuted a hilarious, tech-inspired keynote with its iconic brand ambassador, [Busch Guy](https://www.trendhunter.com/trends/ross-chastain), donned in a wilderness-meets-tech-guru outfit. Likening the new beer to a revamped smartphone, the keynote offers a glimpse into the beer's features and benefits. Alongside the entertaining keynote, Busch Light is also launching a "special, one-of-a-kind insurance program," dubbed the 'Busch Light Apple Beer Replacement Protection.' The new promotion enables the first 1,000 people who share a photo with their new Busch Light Apple will receive a $10 voucher for their next, "replacement" pack. Image Credit: Busch ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Fruit-inspired Beers:** More beer companies are experimenting with incorporating fruit flavors into their products. - **Tech-inspired Marketing:** Marketing campaigns are leveraging tech concepts to engage consumers in new and entertaining ways. - **Unique Promotional Programs:** Brands are offering creative and unconventional promotions to encourage consumers to try their products. ### Where This Applies - **Alcoholic Beverages:** Beer companies and other alcoholic beverage makers can explore incorporating fruit flavors into new products. - **Marketing and Advertising:** Marketing firms can develop campaigns that leverage technology concepts to connect with younger, tech-savvy audiences. - **Promotions and Incentives:** Businesses that offer services or products can experiment with unconventional promotions to attract new customers and drive sales. ## Related on Trend Hunter - [Refreshing Apple-Inspired Beers](https://www.trendhunter.com/trends/busch-light-apple-1.md) - [Apple-Infused Light Pilsners](https://www.trendhunter.com/trends/light-pilsner.md) - [Peach-Forward Beer Launches](https://www.trendhunter.com/trends/busch-light-peach.md) - [Beer-Cider Hybrids](https://www.trendhunter.com/trends/apple-crisp-ale.md) - [Beer Can String Lights](https://www.trendhunter.com/trends/bush-lights.md) - [Classically Flavored Ciders](https://www.trendhunter.com/trends/kopparberg-crisp-apple.md) - [Outdoor Pee Funnel Kits](https://www.trendhunter.com/trends/save-a-tree-pee.md) - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md) - [Ice Shanty Beer Campaigns](https://www.trendhunter.com/trends/busch-light-ice-shanty.md)