# Refreshing Apple-Inspired Beers Fan-Favorite Busch Light Apple Returns for its Final Season By Grace Mahas | Published 2022-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/busch-light-apple-1 References: [busch](https://www.busch.com/products/busch-light-apple/)  In anticipation of summer, Busch Light recently reintroduced its beloved [Busch Light Apple](https://www.trendhunter.com/trends/busch-light-peach) beverage for its final season. It was introduced as the ultimate summer beer in 2020, delivered by helicopter via [Apple Airdrop](https://www.trendhunter.com/trends/apple-crisp-ale) to fans all over the country by 2021. According to the brand, "this is the widest distribution of Busch Light Apple to date as the brand wanted to give all fans access to the [crisp refreshing lager](https://www.trendhunter.com/trends/crisp-apple-cider) before it's gone." Busch Light recently stated that it will retire the Busch Light Apple this year, meaning this is the last time fans can get their hands on the beverage. Fans can snag the very last of Busch Light Apple in 12-, 24- and 30-packs of 12oz cans, as well as single 16oz cans at participating retailers nationwide until they sell out. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 19% | Activity: 50% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Fruit-infused Beverages:** The popularity of fruit-infused alcoholic beverages offers an opportunity for new product development and flavors. - **Limited Edition Releases:** Capitalizing on the scarcity principle, companies can drive consumer demand by offering limited-edition products. - **Creative Distribution Channels:** Expanding product reach through unconventional distribution channels such as airdrops can generate buzz and social media attention. ### Where This Applies - **Craft Brewing:** The craft brewing industry can benefit from incorporating trendy flavors and limited releases to attract a wider audience. - **Alcohol Marketing:** Companies can leverage innovative marketing strategies like creative distribution channels to create brand awareness and drive consumer engagement. - **Online Sales Platforms:** The ecommerce market for alcoholic beverages can accommodate limited-edition offerings and innovative products, meeting consumer demand for unique and difficult-to-find drinks. ## Related on Trend Hunter - [Peach-Forward Beer Launches](https://www.trendhunter.com/trends/busch-light-peach.md) - [Apple-Infused Light Pilsners](https://www.trendhunter.com/trends/light-pilsner.md) - [Apple-Flavored Sparkling Waters](https://www.trendhunter.com/trends/applebubly.md) - [Invigorating Light Ciders](https://www.trendhunter.com/trends/light-ciders.md) - [Classically Flavored Ciders](https://www.trendhunter.com/trends/kopparberg-crisp-apple.md) - [Summer-Forward Hard Cider Packs](https://www.trendhunter.com/trends/summer-party-pack.md) - [Ice Shanty Beer Campaigns](https://www.trendhunter.com/trends/busch-light-ice-shanty.md) - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md) - [Refreshingly Light Summertime Ciders](https://www.trendhunter.com/trends/crisp-apple-cider.md)