# Beer-Branded Wedding Dresses Busch Light and David's Bridal Recently Debuted Wedding Formal Wear By Grace Mahas | Published 2021-10-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/busch-light-and-davids-brida References: [davidsbridal](https://www.davidsbridal.com/InternationalLandingView?Country=CA&storeId=10052&catalogId=10051&langId)  [Busch Light](https://www.trendhunter.com/trends/bush-lights) has long been focused on helping fans celebrate the things in life that really matter, specifically in the wedding sector. The brand is once again helping consumers enjoy their special day with the launch of new branded wedding formal wear. To complete the feat, Busch Light joined forces with [David's](https://www.trendhunter.com/trends/perry-ellis1) Bridal to launch the 'Busching' bride. The Busch Light-inspired dress pays homage to the Busch Light Camo cans and features an elegant camouflage colorway. In addition, grooms can partake in the themed wedding wear with Busch Light's camo bowtie. Fans can follow [@buschbeer](https://www.trendhunter.com/trends/busch-light-ice-shanty) on social to learn how to purchase this limited-edition garment on their own and as well as enter for a chance to win a free dress. Image Credit: David's Bridal, Busch Light ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 94% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What's Driving This Trend - **Brand-themed Wedding Fashion:** Opportunities for other brands to partner with fashion companies to create unique, branded wedding attire. - **Promoting Brand Loyalty Through Weddings:** Brands can use weddings as an opportunity to strengthen relationships with consumers and create memorable experiences. - **Innovative Brand Partnerships:** Brands can explore new partnerships outside of their traditional industries to create unique and disruptive products. ### Who This Affects Most - **Alcohol Industry:** Alcohol companies can consider creative ways to expand their brand beyond beverages and enter the fashion industry. - **Wedding Industry:** Wedding companies can explore partnerships with non-traditional industries to create unique and differentiated wedding experiences. - **Fashion Industry:** Fashion companies can partner with brands outside of the fashion industry to create unique and innovative products that tap into new consumer segments. ## Related on Trend Hunter - [Humorous Beer-Centric Formal Wear](https://www.trendhunter.com/trends/cold-tux-and-brrrtie.md) - [Beer Can String Lights](https://www.trendhunter.com/trends/bush-lights.md) - [Free Beer-Branded Clogs](https://www.trendhunter.com/trends/crocs-and-busch-light.md) - [Wedding Crasher Weddings](https://www.trendhunter.com/trends/wedding-crasher-wedding.md) - [DIY Beer Guitars](https://www.trendhunter.com/trends/busch-light.md) - [Outdoor Pee Funnel Kits](https://www.trendhunter.com/trends/save-a-tree-pee.md) - [Peach-Forward Beer Launches](https://www.trendhunter.com/trends/busch-light-peach.md) - [Beer-Branded Dog Brackets](https://www.trendhunter.com/trends/busch-light-bark-bracket.md) - [Romantic Cowboy Beer Sets](https://www.trendhunter.com/trends/proposal-pack.md)