# Forest-Hidden Beer Contests The Busch in the Forest Contest Boasts Medallions in America's Forests By Rebecca Byers | Published 2018-09-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/busch-in-the-forest References: [esquire](https://www.esquire.com/food-drink/drinks/a23487544/busch-beer-giveaway-hiking-national-forest/) & [twitter](https://twitter.com/BuschBeer/status/1044233890586595328) In a unique partnership between [Busch Beer](https://www.trendhunter.com/trends/busch-light-solar-cooker) and the [National Forest Foundation](https://www.trendhunter.com/trends/bushs-beans-national-park-foundation), the #BuschintheForest campaign encourages individuals to take to the forest in order to find hidden gold medallions that serve as entrants into a contest that will see one winner receive free beer for one calendar year. The unique campaign is social media driven, with the contest rules outlined in a link located within their [Twitter](https://www.trendhunter.com/trends/beer-nfts) bio. The details for each hidden medallion were released by both Busch Beer and the National Forest Foundation on their respective Twitter accounts on September 25 with a hint released each hour for five consecutive hours. The #BuschintheForest contest clues came in the form of GPS coordinates of various locations within American forests that hopeful winners are able to hike to in order to retrieve the medallion. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 54% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Social Media-driven Campaigns:** The #BuschintheForest campaign demonstrates the potential for using social media platforms to engage and incentivize consumers. - **Treasure Hunt Marketing:** The Busch Beer and National Forest Foundation collaboration showcases how treasure hunt-style promotions can generate excitement and brand loyalty. - **Partnerships for Environmental Conservation:** The partnership between Busch Beer and the National Forest Foundation highlights the growing trend of companies teaming up with environmental organizations to promote sustainability and conservation. ### Who This Affects Most - **Beverage Manufacturing:** Beverage manufacturers can explore social media-driven campaigns to connect with consumers and create unique experiences around their products. - **Outdoor Recreation:** The #BuschintheForest contest presents an opportunity for outdoor recreation businesses to leverage similar treasure hunt marketing strategies to attract customers and create memorable experiences. - **Environmental Non-profits:** Environmental non-profit organizations can seek partnerships with companies to raise awareness about conservation efforts and engage with wider audiences through innovative campaigns. ## Related on Trend Hunter - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md) - [Beer-Branded Dog Brackets](https://www.trendhunter.com/trends/busch-light-bark-bracket.md) - [Outdoor Pee Funnel Kits](https://www.trendhunter.com/trends/save-a-tree-pee.md) - [Beer Can String Lights](https://www.trendhunter.com/trends/bush-lights.md) - [Beer-Branded Solar Cookers](https://www.trendhunter.com/trends/busch-light-solar-cooker.md) - [Outdoor-Inspired Beer Spots](https://www.trendhunter.com/trends/ross-chastain.md) - [Free Beer-Branded Clogs](https://www.trendhunter.com/trends/crocs-and-busch-light.md) - [Booze-Branded Cash Travel Prizes](https://www.trendhunter.com/trends/karbach-ranch-water-wanderer.md) - [Upcycled Can Guitar Campaigns](https://www.trendhunter.com/trends/busch-light-guitar.md)