# Beer-Branded Wedding Gifts Busch Beer is Giving Couples Postponing Their Wedding a Year of Beer By Grace Mahas | Published 2020-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/busch-beer-2020 References: [twitter](https://twitter.com/BuschBeer/status/1250423990285287431) & [instagram](https://www.instagram.com/p/B_AQ-kSABu7/) The realities of the COVID-19 pandemic has resulted in the postponement of any large gatherings, including weddings. To help lessen the blow for couples who were looking forward to tying the knot, [Busch](https://www.trendhunter.com/trends/bush-lights) Beer is giving away a year's worth of beer. Couples who are celebrating safely — either by running to city hall to say "I do" or having a virtual wedding — or postponing until a safer date, can now take solace in the "the gift of Busch" and focus on what really matters. To enter the contest, couples whose [wedding plans have changed in 2020](https://www.trendhunter.com/trends/whatawedding) simply need to post a photo of themselves on social media explaining how they’re still planning to celebrate along with the hashtags #BuschWeddingGift and #Sweepstakes. Image Credit: BUSCH ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### Key Themes Behind This Trend - **Virtual Weddings:** Virtual weddings are becoming more popular as couples adapt to the restrictions caused by the COVID-19 pandemic, creating opportunities for innovative virtual wedding experiences. - **Postponed Weddings:** Postponed weddings due to the pandemic have created a demand for creative solutions and alternative ways to celebrate, opening doors for innovative wedding gift ideas like beer-branded gifts. - **Social Media Contests:** Social media contests, like the one run by Busch Beer, are gaining traction as companies leverage online platforms to engage with customers and provide unique brand experiences. ### Where This Applies - **Wedding Planning:** The wedding planning industry has an opportunity to create new services and packages tailored to virtual weddings and postponed celebrations, catering to the changing circumstances faced by couples. - **Alcohol Brands:** Alcohol brands can seize the opportunity to partner with couples, offering personalized and branded gift options, such as a year's supply of beer, to enhance wedding experiences and build brand loyalty. - **Social Media Marketing:** Social media marketing firms can capitalize on the growing popularity of contests and giveaways, helping companies create effective strategies to engage with customers and promote their brand through creative campaigns. ## Related on Trend Hunter - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md) - [Wedding Crasher Weddings](https://www.trendhunter.com/trends/wedding-crasher-wedding.md) - [Beer-Branded Dog Brackets](https://www.trendhunter.com/trends/busch-light-bark-bracket.md) - [Beer Branded Free IOUs](https://www.trendhunter.com/trends/heineken-ious.md) - [Beer Can String Lights](https://www.trendhunter.com/trends/bush-lights.md) - [Ice Shanty Beer Campaigns](https://www.trendhunter.com/trends/busch-light-ice-shanty.md) - [Romantic Cowboy Beer Sets](https://www.trendhunter.com/trends/proposal-pack.md) - [DIY Beer Guitars](https://www.trendhunter.com/trends/busch-light.md) - [Upcycled Can Guitar Campaigns](https://www.trendhunter.com/trends/busch-light-guitar.md)