# Beer-Branded Dog Fostering Ads Busch is Asking Fans to Shelter Dogs Amid the COVID-19 Pandemic By Grace Mahas | Published 2020-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/busch-1 References: [midwestanimalrescue.org](https://www.midwestanimalrescue.org/) & [busch](https://www.busch.com/foster-a-dog-now.html) The COVID-19 pandemic has changed the way most industries currently function, including animal shelters who have been impacted by the virus. To encourage its fans to either adopt or foster a dog, [Busch](https://www.trendhunter.com/trends/busch-light-turkey-brew) is offering a 3-month supply of Busch beer to anyone helping the [Midwest Animal Rescue & Services](https://www.trendhunter.com/trends/island-city-kombucha) ([MARS](https://www.trendhunter.com/trends/service-humans-needed)) nonprofit. MARS is a shelter that has been dedicated to placing animals in homes across the nation for 14 years. In addition to the beer incentive, the company is also making a $25,000 contribution to MARS. The dog fostering campaign comes at a perfect time, when most citizens are practicing physical distancing and self-isolation, looking for a new, four-legged friend to pass the time with. Image Credit: Busch ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 33% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **COVID-19 Pandemic Impact on Animal Shelters:** Opportunity for shelters and brands to collaborate on creative adoption and fostering campaigns. - **Incentive-based Adoption and Fostering Programs:** Potential for companies to offer innovative incentives to encourage pet adoption and fostering. - **Rise of Pet Companionship During Social Distancing:** Brands can leverage the increasing demand for pets as companions during isolation to promote adoption and fostering initiatives. ### Where This Applies - **Animal Shelters:** Opportunity for shelters to partner with brands on innovative campaigns to boost pet adoption and fostering rates. - **Beverage Industry:** Brands in the beverage industry can explore unique partnerships with animal shelters to promote adoption initiatives using incentives. - **Marketing and Advertising:** Marketing agencies and advertisers can create compelling campaigns and messaging around pet adoption and fostering programs to raise awareness and encourage involvement. ## Related on Trend Hunter - [Beer-Branded Dog Brackets](https://www.trendhunter.com/trends/busch-light-bark-bracket.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Dog-Friendly Brews](https://www.trendhunter.com/trends/busch-light-turkey-brew.md) - [Pet Disaster Plan Campaigns](https://www.trendhunter.com/trends/pet-disaster-plan.md) - [Insurance Brand Beers](https://www.trendhunter.com/trends/fetch-pale-ale.md) - [Brewery-Backed Dog Merchandise](https://www.trendhunter.com/trends/brewdog-1.md) - [Autumnal Dog-Friendly Brews](https://www.trendhunter.com/trends/pumpkin-spice-busch-dog-brew.md) - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md) - [Co-Branded Farmer-Supporting Projects](https://www.trendhunter.com/trends/farm-rescue.md)