# Ceremonial African Beers 'BUSAA' Positions a Traditional Kenyan Drink as a Contemporary Craft Beer By Laura McQuarrie | Published 2016-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/busaa References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/11/busaa-craft-beer-by-nyaleko-concept.html) & [behance.net](https://www.behance.net/gallery/44633085/Busaa-Craft-Beer) With the expansion of [global craft beer culture](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers), consumers have come to know what a "craft beer" looks like, but 'BUSAA' is a concept that differs from the way that most are packaged. Busaa describes the name of a [traditional fermented alcoholic drink from Kenya](https://www.trendhunter.com/trends/58-gin-tonic) that's consumed in social situations. The drink is served from a communal pot and for drinking, each person uses a long straw to sip the ceremonial brew. This concept for BUSAA by The Silot imagines a bottled version that would be made from sorghum, maize or millet-flour. In reference to the way in which this alcoholic beverage is ordinarily consumed in Kenya, the [dark glass bottle](https://www.trendhunter.com/trends/core-legends) features a simple design that includes a face and a twisted drinking straw. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Traditional Beverages as Craft Beer:** Expanding the global craft beer culture by incorporating traditional beverages as craft beer with modern packaging designs. - **Community-oriented Drinking Culture:** Drinking culture that is based on shared drinking experiences with community-oriented drinking practices. - **Packaging Design Innovation:** Innovative packaging designs that incorporate cultural references and traditional practices to attract a diverse set of customers. ### Sectors Adopting This - **Craft Beer Industry:** Integrating traditional beverages and cultures into the craft beer industry to appeal to a diverse set of customers. - **Tourism Industry:** Developing new tourism opportunities by incorporating traditional drinking cultures into the travel experience. - **Packaging Design Industry:** Creating innovative packaging designs that incorporate cultural references and traditional practices to meet the demand of diverse customers. ## Related on Trend Hunter - [Fonio Craft Beers](https://www.trendhunter.com/trends/brooklyn-brewery-1.md) - [Ancient Grain-Crafted Beers](https://www.trendhunter.com/trends/fonio-beer.md) - [Ancient Grain Beers](https://www.trendhunter.com/trends/fonio-rising.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Cross-Continental Beer Brewing Documentaries](https://www.trendhunter.com/trends/beer-is-art-campaign.md) - [Ancient Grain Lagers](https://www.trendhunter.com/trends/fonio-lager.md) - [Upcycled Naan-Brewed Beers](https://www.trendhunter.com/trends/naan-laager.md) - [Culture-Inspired Packaging Updates](https://www.trendhunter.com/trends/soba-hibiscus.md) - [Rice-Based Craft Beverages](https://www.trendhunter.com/trends/makgeolli.md)