# Sunscreen Claw Games This Stunt for 'Pretty Shady' Turns Bus Stop Shelters into Interactive Games By Laura McQuarrie | Published 2016-01-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bus-stop-shelters References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/interactive-bus-stop-shelter-claw-game-spreads-awareness-skin-cancer-coolest-way/) & [youtube](https://www.youtube.com/watch?v=ngnzvqN80hg) As part of a new campaign to prevent skin cancer, [JCDecaux](https://www.trendhunter.com/trends/cooling-bus-shelter) devised a fun way to turn bus stop shelters into interactive claw games. In addition to providing shelter from the sun's powerful rays, these bus stop stations were rigged to house a panel filled with sunscreen tubes that could be accessed by winning an [arcade-style game](https://www.trendhunter.com/trends/claw-machine-event). In addition to being a fun challenge during a period of inactivity while waiting for a bus to arrive, the [bus stop ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) were placed at a location near the beach, which makes it an easy way for people to grab a sun protection solution on the go. Whether or not members of the public were headed out on a bus or not, they were intrigued enough to stop and try their hand at this interactive game. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Outdoor Advertising:** The concept of turning bus stop shelters into interactive claw games presents a new trend for outdoor advertising that engages customers and creates interactive experiences. - **Gamification of Health Campaigns:** Combining arcade-style games with a health campaign presents a growing trend in gamification of wellness and health awareness programs. - **Promotion of Sun Protection:** The stunt of providing sunscreen as prizes in interactive claw games presents an innovative way to promote sun protection to people who are often exposed to harmful solar radiation. ### Where This Applies - **Advertising:** Interactive games and outdoor advertising can be combined to create a new industry in interactive advertising. - **Health and Wellness:** The use of games as a means of promoting health and wellness presents new innovation opportunities in the healthcare and wellness industry. - **Personal Care:** The use of claw games to dispense sunscreen presents an innovative approach to marketing and selling personal care products. ## Related on Trend Hunter - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [SPF Education Pop-Ups](https://www.trendhunter.com/trends/spf-education-popup.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Sun Safety Beach Takeovers](https://www.trendhunter.com/trends/miami-beach-takeover.md) - [Disruptive Sun Care Pop-Ups](https://www.trendhunter.com/trends/good-days-daily-bodega.md) - [Free Sunscreen Initatives](https://www.trendhunter.com/trends/free-sunscreen1.md) - [Sunscreen-Themed Beach Competitions](https://www.trendhunter.com/trends/hawaiian-tropic-hibiscus-cove.md) - [Blue Light Awareness Campaigns](https://www.trendhunter.com/trends/vaseline-screen-block.md)