# Gamified Bus Stop Billboards Malibu's A Bit of Sunshine Ads Integrate an AR Snapchat Game By Laura McQuarrie | Published 2020-06-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bus-stop-billboard References: [fabnews.live](https://fabnews.live/is-malibus-advertising-campaign-the-start-of-an-ongoing-advertising-trend/) & [vimeo](https://vimeo.com/427479056/492afcbd7f) [Malibu's](https://www.trendhunter.com/trends/rum-commercial) A Bit of Sunshine summer campaign makes the most of Snapchat’s innovative AR Marker Tech, which helps to bring everything from product packaging to [bus stop billboards](https://www.trendhunter.com/trends/fragrance-billboard) to life with augmented reality. After scanning a Snapcode shared on the summery bus stop ads, a user will be linked to a playable game—but not on their mobile device, directly on the poster itself with augmented reality. Recognizing that AR technology plays a key part in engaging a young demographic, Malibu created an interactive summer campaign that speaks to consumers who are already very familiar with using [augmented reality face filters and lenses](https://www.trendhunter.com/trends/tryon-haul-lens). Malibu Tropical Parkour on Snapchat is touted as "the next step in the development of branded augmented reality." As well as being visible as an out-of-home campaign, A Bit of Sunshine is also reaching consumers via influencers and digital content on Instagram and Snapchat. Image Credit: Malibu ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **AR Marker Tech:** Disruptive innovation opportunity: Explore new ways to use AR Marker Tech to create interactive and immersive experiences in advertising. - **Interactive Summer Campaigns:** Disruptive innovation opportunity: Incorporate interactive elements in summer campaigns to engage a young demographic and enhance brand experiences. - **AR Gaming on Billboards:** Disruptive innovation opportunity: Combine AR gaming with traditional billboards to create unique and attention-grabbing advertising experiences. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Embrace AR technology and interactive elements to revolutionize traditional advertising methods and engage consumers in new ways. - **Augmented Reality:** Disruptive innovation opportunity: Continuously advance AR technology to expand its applications in advertising, gaming, and other industries. - **Social Media Marketing:** Disruptive innovation opportunity: Integrate augmented reality features on social media platforms to create interactive and memorable brand experiences for users. ## Related on Trend Hunter - [Interactive AR Avocado Scans](https://www.trendhunter.com/trends/avolotto-lens.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [AR-Powered Vending Machines](https://www.trendhunter.com/trends/snapchat-and-loreal.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Interactive AR Galleries](https://www.trendhunter.com/trends/happy-by-design.md) - [Gamified Hotel Campaigns](https://www.trendhunter.com/trends/moxy-universe-play-beyond.md)