# Refreshing Drink Ads Lipton's Interactive Bus Stop Ad Helps People Cool Off in the Summer By Laura McQuarrie | Published 2014-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bus-stop-ad References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/lipton-ice-tea-cool-bus-stop-poster/) & [liptontea](http://www.liptontea.com/) When it's summer, everybody wants to be out enjoying the sun and this [interactive bus stop ad](https://www.trendhunter.com/trends/lola-mullenlowe) by [Lipton](https://www.trendhunter.com/trends/komboomcha-box) is a brilliant way to help people cool off in the process. Lipton took over an entire bus stop, making it known as the 'Cool Down Stop,' with a panel on one side that encouraged people waiting to press it. By pressing the button, people on the street were lightly misted with cold water, giving them a refreshing break from the beating sun. Although there images of Lipton products splashed all over the bus shelter, there are no physical drinks involved in the campaign. However, this is a really clever way to build association that [Lipton iced tea](https://www.trendhunter.com/trends/lipton-fusions) equals summer refreshment when it's unbearably hot outside. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 8% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** Creating interactive experiences in advertising campaigns to engage and captivate consumers. - **Experiential Marketing:** Using physical interactions and immersive experiences to promote brands and products. - **Association Marketing:** Building brand association through creative and innovative marketing strategies. ### Who This Affects Most - **Beverage:** Exploring new ways to promote and advertise refreshing drinks. - **Outdoor Advertising:** Integrating interactive elements in outdoor advertising to provide unique experiences for consumers. - **Marketing and Advertising:** Implementing interactive and immersive techniques in marketing and advertising campaigns. ## Related on Trend Hunter - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Cooling Bus Shelter Designs](https://www.trendhunter.com/trends/cooling-bus-shelter.md) - [Branded Cooling Murals](https://www.trendhunter.com/trends/white-claw-mural.md) - [Lemon-Lime Soda Campaigns](https://www.trendhunter.com/trends/100-degrees-100-off.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Colorful Sampling Windows](https://www.trendhunter.com/trends/pink-refresh-window.md)