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# Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall

By Rebecca Byers | Published 2015-08-15 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/bus-shelter
References: [popupcity.net](http://popupcity.net/waiting-for-the-bus-at-pittsburghs-smallest-jazz-club/) & [facebook](https://www.facebook.com/pittsburghsmallestjazzclub)

This playful project funded by Awesome Pittsburgh sees a regular bus shelter transformed into Pittsburgh's [Smallest Jazz Club](https://www.trendhunter.com/trends/jazz-bar-experience). Located in the city's cultural district, the [immersive bus shelter experience](https://www.trendhunter.com/trends/activation-at-kings-cross) is reinvigorated by a high-quality sound system that plays non-stop music by local non-profit [Manchester Craftmen's](https://www.trendhunter.com/trends/latin-america-brand-ambassador) Guild Jazz and features images of jazz musicians on the shelter walls.

While several highly successful commercial campaigns have popped up in South America that transform bus stops in a similar interactive fashion, this one is unique in that its goal is purely to brighten the day of the average commuter while highlighting a local non-profit. The feel-good project by Awesome Pittsburgh only required $1,000 of funding and is indicative of the future of outdoor ads.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 79% | Activity: 77% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Interactive Bus Stop Experiences:** Transforming bus stops into immersive environments with interactive elements could create unique and engaging advertising opportunities.
- **Localized Non-profit Partnerships:** Collaborating with local non-profit organizations can help promote their work and bring positivity to everyday experiences.
- **Low-budget Outdoor Advertising:** Creating impactful outdoor ads with limited funding showcases the potential for cost-effective marketing strategies.

### Industries Being Reshaped

- **Advertising and Marketing:** Incorporating interactive elements into outdoor advertising campaigns can capture attention and create memorable brand experiences.
- **Non-profit Organizations:** Partnering with businesses or creative projects can raise awareness and support for non-profit initiatives.
- **Transportation and Urban Infrastructure:** Revitalizing bus stops with innovative concepts creates opportunities to enhance the overall urban commuting experience.

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