# Bus Shelter Vending Machines Red Bull's Bus Shelter Advertisements Share Red Bull Plus Samples By Laura McQuarrie | Published 2018-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bus-shelter-advertisements References: [fabnews.live](http://www.fabnews.live/red-bull-transforms-bus-shelter-in-singapore-into-a-vending-machine/) & [redbull](https://www.redbull.com/) To introduce the public to Red Bull Plus as a better-for-you, vitamin-enriched energy drink, Red Bull set up interactive bus shelter advertisements in Singapore that also function as sample-sharing vending machines. For a limited time until the end of the month, commuters are able to get their hands on a free sample of the new Red Bull product by tapping their EZ-LINK card, a contactless stored value card for public transit use. The bus shelter advertisement for the vitamin-fortified energy drink also doubles as a way to share Red Bull's national Pull Tab To Win promotion, with more information available on the installation via a scannable QR code. These bus shelter ads have been strategically placed in proximity to supermarkets, convenient stores and other easily accessible points of purchase. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Using interactive bus shelter advertisements as a way to engage with consumers and provide product samples. - **Contactless Payment:** Tapping a contactless stored value card to access free samples in bus shelter vending machines. - **QR Code Marketing:** Including scannable QR codes on bus shelter ads to provide more information about promotions. ### Industries Being Reshaped - **Beverage:** Exploring innovative ways to market and distribute energy drinks using interactive bus shelter vending machines. - **Advertising:** Using technology and unique advertising formats, such as interactive bus shelter ads, to promote brands and engage consumers. - **Retail:** Partnering with brands and installing bus shelter vending machines in proximity to supermarkets and convenient stores to boost product visibility and sales. ## Related on Trend Hunter - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Energy-Boosting Advent Calendars](https://www.trendhunter.com/trends/red-bull-advent-calendar.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Cooling Bus Shelter Designs](https://www.trendhunter.com/trends/cooling-bus-shelter.md) - [Exclusive Energy Drink Installations](https://www.trendhunter.com/trends/red-bull-mirage.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Exotic Fruit Energy Drinks](https://www.trendhunter.com/trends/red-bull-summer-edition-curuba-elderflower.md)