# Hand-Cooked Roasted Chicken Chips Burts Herb Roasted Chicken are Balanced with Herbaceous Flavor By Michael Hemsworth | Published 2025-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burts-herb-roasted-chicken References: [grocerytrader](https://grocerytrader.co.uk/burts-expands-range-with-new-herb-roasted-chicken-hand-cooked-chips/) & [burtschips](https://www.burtschips.com)  The [Burts](https://www.trendhunter.com/trends/burts-spicy-barbecue) Herb Roasted Chicken potato chips are headed to the UK market from the premium British snack brand as a delicious take on a Sunday dinner classic that's perfect for avid snackers to try out this winter. The snack chips are [hand-cooked to perfection](https://www.trendhunter.com/trends/kettle-krinkle-chips) before being paired with real chicken flavoring along with a sage, parsley, rosemary and thyme seasoning blend for an authentic taste experience. The crisps come in 40-gram and 150-gram packets, which are headed now to retailers. Head of Marketing Sas Horscroft spoke on the Burts Herb Roasted Chicken potato chips saying, "Launching Herb Roasted Chicken is an exciting step for Burts Chips as we continue to develop new flavours that appeal to a range of consumers. With chicken consistently being the top savoury meat profile for spring summer launches in the UK over the past three years, we anticipate strong demand for this new flavour. The combination of herbs and roasted chicken will not only meet the expectations of existing customers but also attract new ones, driving sales and expanding our reach.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 20% | Activity: 30% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gourmet Flavor Infusion:** Hand-cooked chips with sophisticated flavors such as roasted chicken and herbs are disrupting the snack market by elevating gastronomic sophistication in everyday snacks. - **Culinary Authenticity,:** The trend towards using real and familiar flavors, like herb roasted chicken, highlights a demand for authentic taste experiences in processed food products. - **Seasonal Snack Innovation:** Introducing winter-themed flavors in snack foods captures the evolving consumer interest in products that align with seasonal dining traditions. ### Who This Affects Most - **Premium Snack Foods:** There is a growing opportunity for innovation in the premium snack category as consumers seek out elevated, restaurant-quality flavors in their casual snacking choices. - **Flavoring and Seasoning Manufacturing:** Manufacturers can benefit from producing complex seasoning blends that appeal to sophisticated palates looking for authenticity in flavor. ## Related on Trend Hunter - [Sunday Roast Snack Chips](https://www.trendhunter.com/trends/tyrrells-roasted-chicken-sage.md) - [Spicy Summertime Snack Chips](https://www.trendhunter.com/trends/burts-spicy-barbecue.md) - [Premium British Snack Products](https://www.trendhunter.com/trends/new-burts-chips.md) - [Beefy Small-Batch Snack Crisps](https://www.trendhunter.com/trends/burts-ridges-beef-mustard.md) - [Textural Mature Cheddar Chips](https://www.trendhunter.com/trends/burts-ridges.md) - [Spicy Nashville-Inspired Chips](https://www.trendhunter.com/trends/pringles-blazin-fried-chicken.md) - [Fried Chicken Potato Chips](https://www.trendhunter.com/trends/ruffles-kfc-original-recipe-chicken-chips.md) - [Ready-to-Mix Meal Seasonings](https://www.trendhunter.com/trends/roast-potato-and-roast-chicken-seasonings.md) - [Savory Chicken Krisps](https://www.trendhunter.com/trends/American-Ranch-Chicken-Krisps.md)