# Authentic Burrito Bowl Kits The SOMOS Burrito Bowl Kit Comes in Two Target-Exclusive Flavors By Michael Hemsworth | Published 2023-09-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burrito-bowl-kit References: [storebrands](https://storebrands.com/somos-debuts-2-burrito-bowl-kits-exclusively-target) & [eatsomos](https://eatsomos.com)  The [SOMOS](https://www.trendhunter.com/trends/somos) Burrito Bowl Kit is making its debut as a convenient yet authentic meal option for consumers to pick up this fall to help them enjoy high-quality flavor at their leisure. The kits come in two flavors including Smoky Chipotle and Salsa Verde, which are both making their way exclusively to [Target](https://www.trendhunter.com/trends/cholula-burrito-bowls) locations where shoppers can pick them up for $7.99 each. The meals each feature a [plant-based recipe that's packed with protein](https://www.trendhunter.com/trends/power-bowls1) and come with two servings in each, which can be prepared in the microwave or on the stovetop in less than five-minutes. Co-Founder and CEO Miguel Leal spoke further on the SOMOS Burrito Bowl Kit saying, "One of our goals with SOMOS is to get American consumers cooking Mexican food in their home kitchens with the same ease that they grab a box of pasta and jar of marinara sauce to cook Italian food. Our burrito bowl kits are the perfect solution to help people get comfortable cooking delicious Mexican food that showcases the richness of Mexican cuisine without spending hours in the kitchen." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 42% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Convenient Meal Kits:** The SOMOS Burrito Bowl Kit offers a convenient yet authentic meal option for consumers to enjoy high-quality flavor at their leisure. - **Plant-based Recipes:** The SOMOS Burrito Bowl Kit features a plant-based recipe packed with protein, catering to the growing demand for vegetarian and vegan options. - **Quick Meal Preparation:** The SOMOS Burrito Bowl Kit can be prepared in the microwave or on the stovetop in less than five minutes, providing a fast and easy meal solution. ### Sectors Adopting This - **Meal Kit Delivery Services:** Meal kit delivery services can explore the incorporation of authentic and convenient meal options like the SOMOS Burrito Bowl Kit to expand their offerings. - **Plant-based Food Market:** The plant-based food market can leverage the popularity of plant-based recipes, as demonstrated by the success of the SOMOS Burrito Bowl Kit, to introduce new innovative products. - **Microwaveable Food Products:** The success of the SOMOS Burrito Bowl Kit's quick meal preparation highlights the potential for microwaveable food products to tap into the demand for time-saving meal solutions. ## Related on Trend Hunter - [Hot Sauce-Branded Burrito Bowls](https://www.trendhunter.com/trends/cholula-burrito-bowls.md) - [Mexican-Inspired Meal Kits](https://www.trendhunter.com/trends/mexicaninspired-meal-kits.md) - [Mexican Simmer Sauces](https://www.trendhunter.com/trends/somos-simmer-sauces.md) - [Microwavable Mexican Street Meals](https://www.trendhunter.com/trends/mexican-street-corn-white-rice.md) - [Convenient Protein-Packed Meals](https://www.trendhunter.com/trends/born-simple.md) - [Mexican Cuisine Recipe Kits](https://www.trendhunter.com/trends/taco-recipe-kits.md) - [Healthy Mexican QSR Bowls](https://www.trendhunter.com/trends/chipotle-2.md) - [At-Home Mexican Recipe Kits](https://www.trendhunter.com/trends/taco-recipe-kits-1.md) - [Student-Focused Taco Kits](https://www.trendhunter.com/trends/sos-kit.md)