# Bursting Mozarella-Topped Burgers The Counter Has Added a New Burrata Burger and Burrata Salad By Katherine Pendrill | Published 2023-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burrata-burger References: [chewboom](https://www.chewboom.com/2023/06/16/the-counter-introduces-new-burrata-burger-burrata-salad-and-tiramisu-shake/)  Burrata is the start ingredient at The Counter Custom Burgers this season with the launch of the chain's new Burrata Burger and Burrata Salad. For those unfamiliar, burrata is an Italian cow milk cheese made from mozzarella and cream. What makes the cheese so unique is that the cheese is formed into a ball that bursts open when sliced into. For its new Burrata Burger, The Counter has paired this delicious cheese with an all-natural Angus beef patty, roasted tomatoes, balsamic fig glaze, arugula, and red onions, on a brioche bun, served with a side of creamy garlic aioli. Similarily, the new Burrata Salad feature burrata cheese, fresh arugula, roasted tomatoes, red onions, olive oil, and balsamic fig glaze. Both of the new items are available nationwide for a limited time. Image Credit: The Counter Custom Burgers ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 34% | Activity: 62% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Bursting Cheese Trend:** Opportunity for food manufacturers to explore incorporating bursting cheese, like burrata, into innovative dishes. - **Artisan Cheese Trend:** Artisan cheese makers can capitalize on the popularity of burrata and other unique cheese varieties. - **Gourmet Burger Trend:** Restaurants and food trucks can attract customers by offering gourmet burgers with premium ingredients like burrata. ### Who This Affects Most - **Food Manufacturing:** Food manufacturers can explore creating innovative products using bursting cheese, like burrata. - **Artisan Cheese Industry:** Artisan cheese makers can expand their product offerings and appeal to a wider market by incorporating burrata and other unique cheeses. - **Restaurant Industry:** Restaurants can attract customers and differentiate themselves by offering gourmet burgers with premium ingredients like burrata. ## Related on Trend Hunter - [Meaty Mushroom Burgers](https://www.trendhunter.com/trends/portobello-mushroom-burger.md) - [Serrano Chili-Flavored Burgers](https://www.trendhunter.com/trends/serrano-burger.md) - [Salted Cookie Butter Shakes](https://www.trendhunter.com/trends/sea-salt-caramel-cookie-butter-shake.md) - [Spreadable Burrata Filling Products](https://www.trendhunter.com/trends/burrata-filling.md) - [Spicy Texas-Style Burgers](https://www.trendhunter.com/trends/texas-bbq-brisket-burger.md) - [Southern Cuisine Burger Menus](https://www.trendhunter.com/trends/louisiana-soul-burger.md) - [Bistro-Style QSR Burgers](https://www.trendhunter.com/trends/bistro-buford.md) - [Parmesan Sourdough Bacon Burgers](https://www.trendhunter.com/trends/parmesancrusted-sourdough-cheeseburger.md) - [Crispy Cheese-Encircled Burgers](https://www.trendhunter.com/trends/cheese-skirt-burger.md)