# Cardboard Watchdogs Smithfield Goes Cardboard Chic With Store Design from Burnt Toast By Brian G Randles | Published 2009-12-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/burnt-toast References: [designboom](http://www.designboom.com/weblog/cat/8/view/8378/burnt-toast-design-smithfield-menswear-cardboard-interior.html) & [topics.treehugger](http://topics.treehugger.com/article/0a1q9Ubb12bxe?q=shopping) The [Burnt Toast](https://www.trendhunter.com/trends/quotidiana) Design studio from the UK has taken the ever-so-basic material of cardboard and used it to give Smithfield, a menswear brand in England, a brand new look. Featuring tubes, stacked boxes and even cardboard watchdogs, Peter Masters of Burnt Toast says, “the whole idea behind this shop was to show, that we do not need to use vast manufacturing, materials and resources to make a [retail shop](https://www.trendhunter.com/trends/retail-environment) that works and still retains an interesting design.” I know the Burnt Toast cardboard watchdogs won’t do much to protect the store, but I can’t help but to want to put one of these on top of my dresser at home. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 33% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Sustainable Store Design:** Design studios can explore cardboard as a viable material in creating unique store designs and still adhere to sustainability practices. - **Eco-friendly Products:** This design trend can promote brands to create products that are environmentally friendly, cost-effective, and have minimal impact on the planet. - **Circular Economy:** Cardboard can be an essential element of a business model that creates a circular economy that reduces waste and promotes sustainability. ### Who This Affects Most - **Retail:** Retailers can use cardboard as an alternative material in creating store interiors and displays. Doing so can set them apart from their competition, as well as create a more eco-friendly shopping experience for consumers. - **Packaging:** Cardboard as an alternative packaging material is not new, but there is still room for innovation in creating packaging that is more sustainable, biodegradable and cost-effective. - **Furniture Design:** Designers can explore the use of cardboard in creating furniture pieces that are lightweight, transportable, and eco-friendly. ## Related on Trend Hunter - [Cardboard-Inspired Ceramic Household Art](https://www.trendhunter.com/trends/cardboard-collection.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Upcycled Waste Material Furniture](https://www.trendhunter.com/trends/cardboard-furniture-design.md) - [Cardboard Box Furniture](https://www.trendhunter.com/trends/karton-furniture-collection.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Flat-Packed Dog Kennels](https://www.trendhunter.com/trends/the-barc.md) - [Rollable Bell-Shaped Dog Kennels](https://www.trendhunter.com/trends/poochchair.md) - [Cardboard-Resembling Illusion Cakes](https://www.trendhunter.com/trends/cardboard-cake.md) - [Corrugated Cheese Packaging](https://www.trendhunter.com/trends/boxway.md)