# Tasty Twee Transformations The Burnt Sugar Fudge Brand Receives a Daring Design Makeover By Jaime Neely | Published 2011-08-24 | Updated 2011-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burnt-sugar References: [thedieline](http://www.thedieline.com/blog/2011/8/24/before-after-burnt-sugar.html) Burnt Sugar is the name of a delicious and famous British fudge company. This small confection company was started by Justine Cather who borrowed her mother's homemade fudge recipe to kick start a booming business. The packaging for Burnt Sugar recently received a fabulous [packaging makeover](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies) that offers the brand a much more playful and modern image. A unique and colorful package has been designed for each flavor of Burnt Sugar fudge. Every package features hand-crafted doodles and print that aim to bring the brand back to its traditional roots of [old-fashioned fudge](https://www.trendhunter.com/trends/rolys-fudge). Designed by UK's 'd-studio,' the final result is [youthful and amusing packaging design](https://www.trendhunter.com/trends/vibrant-packaging-design). **Implications** - Businesses that devote their efforts to creating a unique and never-before-seen packaging design will benefit by leaving a lasting impression in the minds of consumers. Individuals will be more likely to invest in the products that stand out in their minds. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 28% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Packaging Makeover Trend:** Increasing demand for unique packaging design to leave a lasting impression in the minds of consumers. - **Playful Design Trend:** Growing trend towards playful and amusing packaging design for food and beverage products. - **Hand-crafted Design Trend:** Rising interest in hand-crafted doodles and prints in package design to bring traditional roots to modern products. ### Where This Applies - **Food and Beverage Industry:** Opportunity for food and beverage companies to improve product branding through unique and playful packaging design. - **Printing and Design Industry:** Growing demand for packaging design services, particularly those that incorporate hand-crafted elements. - **Marketing and Advertising Industry:** Opportunity for marketers to use unique packaging designs as a means of standing out in highly competitive markets. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Bite-Sized Brownie Rebrands](https://www.trendhunter.com/trends/bytem-brownie-bites.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Sweet Treat Rebrands](https://www.trendhunter.com/trends/the-new-killer-brownie.md)