# Burnt Hair-Scented Colognes Elon Musk Launched his Inaugural Cologne Through The Boring Co. By Colin Smith | Published 2022-10-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/burnt-hair References: [theverge](https://www.theverge.com/2022/10/12/23400256/elon-musk-burnt-hair-perfume-boring-company) & [shop.boringcompany](https://shop.boringcompany.com/products/burnt-hair) Elon Musk launched 'Burnt Hair,' his [first fragrance](https://www.trendhunter.com/trends/wax-london-fragrances) to be sold through 'The Boring Co.' This fragrance is marketed as smelling like "The essence of repugnant desire," but the company did not elaborate any further or provide details on the [exact scent profile](https://www.trendhunter.com/trends/snif-secret-menu). However, the bottle is showcased on the fragrance's preorder page. The bottle takes a traditional [luxury fragrance design](https://www.trendhunter.com/trends/cos-perfumery) with a large ruby-inspired gemstone on the top acting as the lid and a round, spherical base that extends outward toward the bottom of the bottle. This fragrance can be preordered for $100 USD, or $140 CAD per bottle. Since the announcement of Burnt Hair by Musk a earlier today, the fragrance has already sold over $1 Million USD in preorders. The fragrance will ship to customers in Q1 of 2023. Image Credit: The Boring Co. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 91% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Personalized Fragrances:** Creating personalized fragrances that cater to different preferences, moods and occasions can be a disruptive innovation opportunity. - **Unconventional Fragrances:** Experimenting with unconventional scents like burnt hair can lead to disruptive innovation opportunities in the fragrance industry. - **Crowdfunding Fragrances:** Using crowdfunding platforms to pre-sell fragrances can be a disruptive innovation opportunity for fragrance makers and businesses. ### Where This Applies - **Fragrance Industry:** The fragrance industry can explore unconventional scents like burnt hair and use unique bottle designs in marketing campaigns to attract new customers. - **Personal Care Industry:** The personal care industry can explore personalized fragrances that cater to different preferences and occasions, and market them as luxurious and indulgent products. - **Crowdfunding Industry:** The crowdfunding industry can provide a platform for fragrance makers and businesses to pre-sell and gather feedback on unconventional fragrances before bringing them to the market. ## Related on Trend Hunter - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Playful Industrial Luxury Perfumes](https://www.trendhunter.com/trends/eau-de-industrie.md) - [Celebrity-Launched Opulent Fragrances](https://www.trendhunter.com/trends/summer-mink.md) - [Charcoal Grilling-Inspired Scent Profiles](https://www.trendhunter.com/trends/charcoal-grilling.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Rich Bourbon-Branded Colognes](https://www.trendhunter.com/trends/elijah-craig-char-no-3.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Meaty Mouth-Watering Perfumes](https://www.trendhunter.com/trends/kfc-6.md)