# Double-Smoked Meatless Dishes 4 Rivers Smokehouse is Adding Beyond Meat "Burnt Ends" to Its Menu By Laura McQuarrie | Published 2019-10-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burnt-ends References: [vegnews](https://vegnews.com/2019/10/florida-barbecue-chain-debuts-vegan-beyond-meat-burnt-ends) & [4rsmokehouse](https://4rsmokehouse.com/) Restaurants of all kinds are now introducing burgers made with the incredibly popular plant-based products from [Beyond Meat](https://www.trendhunter.com/trends/grilld-and-beyond-meat) but 4 Rivers Smokehouse has plans to introduce meatless "burnt ends" to differentiate itself. The new menu item, made with Beyond Meat, will be double-smoked and slow-roasted in the same way that the smokehouse typically treats meat. According to CEO John Rivers, "We tested [jackfruit pulled pork](https://www.trendhunter.com/trends/chunk-pulled-products), black bean burgers and vegan sausages; however, none were necessarily unique. In the end, we chose burnt ends due to its popularity on our menu, and because it’s something we’ve not seen offered as a plant-based option." Knowing that the meatless menu item has the potential to intrigue carnivores and vegans alike, the product is smothered in a sauce that's free from dairy and honey. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 37% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Meatless Burnt Ends:** Introducing meatless burnt ends made with Beyond Meat as a unique plant-based option. - **Double-smoked Plant-based Dishes:** Exploring the creation of double-smoked meatless dishes using plant-based products. - **Innovative Vegan Barbecue:** Responding to the demand for innovative vegan barbecue options like meatless burnt ends. ### Where This Applies - **Restaurant:** Restaurants can capitalize on the growing demand for plant-based options by offering unique meatless dishes like burnt ends made with Beyond Meat. - **Foodservice:** Foodservice providers can cater to vegan and carnivore customers by incorporating innovative plant-based options like double-smoked meatless dishes. - **Plant-based Food Manufacturing:** The plant-based food manufacturing industry can create new products, such as meat alternatives for barbecue, like Beyond Meat burnt ends. ## Related on Trend Hunter - [Intentionally Charred BBQ Burgers](https://www.trendhunter.com/trends/carolina-bbq-burnt-ends-burger.md) - [Plant-Based Smokehouses](https://www.trendhunter.com/trends/barvecue-smokehouse.md) - [Wood-Smoked Plant-Based Meats](https://www.trendhunter.com/trends/smoked-plant-based-meat.md) - [Plant-Based Rib Sandwiches](https://www.trendhunter.com/trends/the-veggrib.md) - [Fully-Cooked Foodservice Barbecue Ranges](https://www.trendhunter.com/trends/smithfield-smokenfast.md) - [Bone-In Vegan Ribs](https://www.trendhunter.com/trends/premium-plant-based-ribs.md) - [Meat-Free Mexican Cuisine Products](https://www.trendhunter.com/trends/barvecue-carnitas.md) - [Plant-Based Pulled Meat Products](https://www.trendhunter.com/trends/chunk-pulled-products.md) - [Versatile Vegan-Friendly Burgers](https://www.trendhunter.com/trends/grilld-and-beyond-meat.md)