# Heat-Maintaining Mugs The Burning Cup Keeps Your Coffee Hot With No Need to Microwave By Amelia Roblin | Published 2012-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burning-cup References: [tuvie](http://www.tuvie.com/burning-cup-by-ryan-jongwoo-choi-keeps-your-favorite-hot-drink-at-perfect-temperature-without-electricity/) & [ryan-j](http://www.ryan-j.com/2012/06/burning-cup.html) On those good productive days at the office you'll often find your morning coffee last until lunch. But that gross room temperature taste can be avoided over the course of your prolonged sipping exercise with the help of the Burning Cup. Ryan Jongwoo Choi's invention is a sort of [thermos with the dimensions](https://www.trendhunter.com/trends/alessi-buri-tumbler) and shape of a [conventional mug](https://www.trendhunter.com/trends/pinch-hold) and a clever chemical ingredient that allows it to work its magic. Between the inner graphene vessel and the outer plastic shell is a cavity that contains sodium acetate. When disturbed with the depression of two buttons on the Burning Cup's sides, the liquid hardens to a solid, generating heat and sharing it with the drink. This activity can be carried out periodically after the fluid has softened again. A thermochromic pigment in the base of the coffee cup keeps you visually informed of the [temperature of your java](https://www.trendhunter.com/trends/allcom-smart-tumbler). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 70% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Thermochromic Pigments:** Utilizing thermochromic pigments in various products can provide visual temperature feedback and enhance user experience. - **Heat-retaining Technology:** Developing innovative heat-retaining technologies can revolutionize the functionality of everyday objects like mugs and cups. - **Chemical Innovation:** Exploring new chemical compounds and ingredients can lead to breakthroughs in heat-maintaining products. ### Industries Being Reshaped - **Beverage Packaging:** Implementing heat-maintaining technology in beverage packaging can extend the duration of hot drinks and enhance customer satisfaction. - **Household Products:** Integrating heat-retaining capabilities in household products, such as mugs and containers, can provide convenience and comfort to users. - **Food and Beverage Industry:** Innovative heat-maintaining solutions can impact the food and beverage industry by improving the quality and taste of hot beverages. ## Related on Trend Hunter - [Smart Temperature Control Mugs](https://www.trendhunter.com/trends/smart-temperature-control-technology.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [Magnetic Battery Heated Mugs](https://www.trendhunter.com/trends/smart-coffee-mug.md) - [Sensor-Packed Smart Mugs](https://www.trendhunter.com/trends/nextmug.md) - [Temperature Control Smart Mugs](https://www.trendhunter.com/trends/temperature-control-smart-mug.md) - [Candle Coffee Warmers](https://www.trendhunter.com/trends/warmer-concept.md) - [Connected Temperature-Controlled Mugs](https://www.trendhunter.com/trends/cera-m14-mug.md) - [Heated Espresso-Sized Coffee Cups](https://www.trendhunter.com/trends/heated-espresso-cup.md) - [App-Connected Heated Mugs](https://www.trendhunter.com/trends/cera-smart-mug-2.md)