# One-Step Facial Cleansers burnd Cleanse is Efficient in Removing Makeup and Daily Residue By Kalin Ned | Published 2026-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/burnd-cleanse References: [getburnd](https://www.getburnd.com/products/burnd-cleanse?srsltid=AfmBOopOMRm58c2HWCEDdxar2Ro2rBC345NVG4ebz-TW2pikfze_ORt5)  burnd, a skincare brand founded by the developer of a transparent zinc oxide technology, has launched burnd Cleanse — a [one-step facial cleanser](https://www.trendhunter.com/trends/simple-solution) designed to [remove makeup, sunscreen, and daily residue](https://www.trendhunter.com/trends/skin-sync) while simultaneously hydrating the skin and supporting its natural protective barrier. burnd Cleanse complements the brand's three-product system alongside its SPF 41 sunscreen and Restore Serum. The formulation relies on an amino acid-based cleansing complex and PENTAVITIN, a plant-derived ingredient that binds to skin keratin to provide hydration lasting up to eight hours after washing. In clinical testing, 91% of participants experienced improved hydration and 88% showed enhanced skin-barrier function following a single use, with the product being sulfate-free, paraben-free, vegan, cruelty-free, and fragrance-free yet carrying a natural scent from aloe, cucumber, and green tea. Image Credit: burnd ## Trend Insights (Trend Hunter) - Score: 8.7/10 - Popularity: 87% | Activity: 83% | Freshness: 91% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **One-step Skincare:** Streamlined cleansing formats create space for multifunctional products that reduce routine complexity while preserving hydration, barrier care, and cosmetic removal benefits. - **Barrier-support Cleansing:** Gentle formulas centered on amino acid complexes and long-lasting hydrators reflect growing demand for cleansers positioned as skin-health treatments rather than basic wash-off products. - **Clinical Clean Beauty:** Evidence-backed claims paired with vegan, cruelty-free, fragrance-free, and sulfate-free formulations signal new differentiation potential in performance-driven clean skincare. ### Industries Being Reshaped - **Skincare:** Brands can compete through simplified regimens that combine cleansing, hydration, and barrier support in formats tailored to time-conscious consumers. - **Cosmetics:** Makeup and sunscreen removal benefits embedded into hydrating cleansers highlight crossover potential between color cosmetics, sun care, and treatment-led facial care. - **Personal Care:** Plant-derived functional ingredients and sensitive-skin-friendly claims are reshaping expectations for everyday hygiene products with measurable post-use benefits. ## Related on Trend Hunter - [Protective Tinted Skincare](https://www.trendhunter.com/trends/tinted-face-care.md) - [Bi-Phase Brush Cleansers](https://www.trendhunter.com/trends/brush-dry-shampoo-cleanser.md) - [Two-Step Skincare Masks](https://www.trendhunter.com/trends/2-step-zero-pore-bubble-mask.md) - [All-In-One Soybean Cleansers](https://www.trendhunter.com/trends/pure-soybean-cleansing-milk.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Oily Skin-Friendly Sunscreen Lines](https://www.trendhunter.com/trends/uv-clear.md) - [Comprehensive Waterless Cleansing Oils](https://www.trendhunter.com/trends/absolute-cleansing-oil.md) - [22-Ingredient Organic Cleansers](https://www.trendhunter.com/trends/cosmic-cleansing-oil.md) - [Mung Bean Cleansing Oils](https://www.trendhunter.com/trends/mung-bean-cleansing-oil.md)