# Sun Safety Movements La Roche-Posay's #DermsAgainstBurns Takes on the Burn Lines Challenge By Laura McQuarrie | Published 2025-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burn-lines References: [finance.yahoo](https://finance.yahoo.com/news/la-roche-posay-global-skin-111500733.html) & [laroche-posay.me](https://www.laroche-posay.me/en/event/save-your-skin)  On [TikTok](https://www.trendhunter.com/trends/layeryourspf), teens and young adults are participating in the Burn Lines challenge to intentionally get "sunburn tattoos" by applying strategically placed tape or stencils, and as a leader in sun protection and skin cancer prevention, [La Roche-Posay](https://www.trendhunter.com/trends/the-burning-truth) is stepping up to promote healthy habits and safety. To fight misinformation and educate the public in a clear, accessible way, [La Roche Posay](https://www.trendhunter.com/trends/positivity-lab) will create content and build a positive movement with #DermsAgainstBurns. With the support of revered dermatologists and leading health associations, La Roche-Posay will share the importance of scientifically backed sun safety measures, like wearing a hat, protective long-sleeve clothing, sunglasses, and applying a broad-spectrum sunscreen SPF50+/UVA on uncovered areas of the body. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 33% | Activity: 37% | Freshness: 47% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Sun Safety Influencer Campaigns:** Leveraging social media influencers to combat sun safety misinformation offers a potent way to engage digital-native audiences and promote protective health behaviors. - **Youth-driven Health Challenges:** Interactive challenges on platforms like TikTok provide unique opportunities to educate young audiences about sun safety by transforming potentially harmful trends into educational experiences. - **Proactive Dermatology Partnerships:** Collaborations between skincare brands and dermatologists can drive innovation in public health education by blending scientific expertise with consumer-friendly messaging. ### Who This Affects Most - **Skincare and Sun Protection:** The integration of scientifically-backed sun protection advocacy within the skincare industry presents opportunities for brands to differentiate themselves through educational campaigns and innovative product offerings. - **Digital Health Education:** The surge in social media usage among younger demographics creates a fertile environment for industries focused on digital health education to develop engaging, informative content that resonates with this audience. - **Influencer Marketing:** As influencers play a crucial role in shaping youth culture, tapping into influencer marketing presents opportunities for the creation of authentic campaigns that promote safety and healthy lifestyle choices. ## Related on Trend Hunter - [Sun Safety Docu-Series](https://www.trendhunter.com/trends/the-burning-truth.md) - [Social Sun Care Challenges](https://www.trendhunter.com/trends/layeryourspf.md) - [Gen Z Sun Care Campaigns](https://www.trendhunter.com/trends/sun-care-campaign.md) - [Collaborative Sun Protection Initiatives](https://www.trendhunter.com/trends/soho-houses.md) - [Unbranded Sun Protection Campaigns](https://www.trendhunter.com/trends/sun-responsibly-campaign.md) - [Sun Protection Campaigns](https://www.trendhunter.com/trends/sunscreen-partner.md) - [SPF Education Pop-Ups](https://www.trendhunter.com/trends/spf-education-popup.md) - [UV Ticket Initiatives](https://www.trendhunter.com/trends/buoni-sole.md) - [Sun Awareness Campaigns](https://www.trendhunter.com/trends/canadian-dermatology-association.md)