# Cheeky Sports Event Sweepstakes TUMS Launches Super Bowl-Inspired Sweepstakes Called the Burn Ball By Kalin Ned | Published 2026-01-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burn-ball References: [chaindrugreview](https://chaindrugreview.com/tums-rolls-out-burn-ball-and-sweepstakes-for-the-big-game/)  The antacid brand TUMS has initiated a promotional campaign centered on a novel item called the Burn Ball. The initiative is timed to coincide with the Super Bowl. [TUMS'](https://www.trendhunter.com/trends/fantasy-foodball-pool) Burn Ball campaign involves a limited-release football engineered to contain a bottle of TUMS Chewy Bites inside, which can be accessed when needed. Accompanying the product launch is a collaborative effort with digital creator Eric Decker, known as [Airrack](https://www.trendhunter.com/trends/worlds-largest-pizza), which includes a [social media sweepstakes](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes) encouraging public participation through creative video submissions under the hashtag #PassTheTUMS for opportunities to win monetary and gift card prizes. The Burn Ball itself, thus, functions as both a functional antacid dispenser and a playful party accessory that may potentially enhance group interactions and provide relief in a discreet yet humorous format. Image Credit: TUMS ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 99% | Activity: 68% | Freshness: 61% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Promotional Campaign Interactivity:** Brands are embracing interactive social media campaigns to engage consumers, fostering personal connections with shared experiences. - **Novelty Functional Packaging:** The integration of utilitarian features in product packaging represents a creative approach to enhance user experience and drive consumer interest. - **Event-themed Marketing:** Aligning product launches with major events creates heightened consumer engagement by tapping into event-driven excitement and increased visibility. ### Where This Applies - **Consumer Packaged Goods:** Innovation in consumer packaged goods evolves through creative packaging solutions that merge product utility with playful consumer engagement. - **Sports Marketing:** Sports marketing explores new promotional avenues by blending traditional event sponsorship with digitally-driven interactive campaigns. - **Social Media Influencer Collaboration:** Collaboration with social media influencers provides novel marketing strategies that increase brand reach and encourage active consumer participation through engaging content. ## Related on Trend Hunter - [Trophy-Inspired Toaster Designs](https://www.trendhunter.com/trends/poptarts-bowl.md) - [Football-Themed Cereal Packaging](https://www.trendhunter.com/trends/general-mills-football-packaging.md) - [Branded Interactive Online Games](https://www.trendhunter.com/trends/fantasy-foodball-pool.md) - [Football Tournament-Themed Crackers](https://www.trendhunter.com/trends/kordeezy-fantacheezy.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [Festive Season Antacid Chews](https://www.trendhunter.com/trends/tums-chewy.md) - [Quirky Edible Mascots](https://www.trendhunter.com/trends/team-sprinkles.md) - [Creamy Summertime Antacid Chews](https://www.trendhunter.com/trends/chewy-bites-strawberries-cream.md) - [Football Season Snack Products](https://www.trendhunter.com/trends/general-mills-football-season.md)