# Earthy Tonal Paneling Sneakers Nike's Air Max 90 Sneaker Gets a Burlap Colorway Update By Amy Duong | Published 2021-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/burlap-colorway References: [hypebeast](https://hypebeast.com/2021/3/nike-air-max-90-burlap-dd9678-100-release-info) & [anrdoezrs.net](https://www.anrdoezrs.net/links/7941379/type/dlg/sid/HBEN-DA-FW--/https://www.nike.com/t/air-max-90-mens-shoe-21bF0j/DD9678-100) [Nike](https://www.trendhunter.com/trends/velvet-brown) introduces a Burlap colorway update to the iconic [Air Max 90](https://www.trendhunter.com/trends/university-gold-2) sneaker model. The silhouette is adorned in a palette that delivers [earthy colors](https://www.trendhunter.com/trends/cave-stone). The hues are airy and boasts tan accents throughout the shoe's collar and toe box area. One of the weave is designed to imitate the look of a burlap sack, referencing the namesake of the color palette. The throat, mudguard, quarter panel, and the Swoosh at the midfoot are made using a white leather material for some contrast. The heel badge is a white rubberized touch with bone tonal details at the midfoot window and eyestays. Additional details include the pink insoles, leather badge around the tongue, EVA foam midsole foundation, and a cushioned unit. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 55% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Earthy Tonal Paneling:** There is an opportunity for sustainable shoe manufacturing incorporating natural materials to meet consumer demand for earth-inspired sneakers. - **Burlap Colorway:** A trend towards unique colorways and textures in sneakers may lead to more experimentation and avant-garde design in the footwear industry. - **Leather and Rubber Accents:** The integration of traditional shoe materials like leather and rubber in modern sneaker designs could provide a disruptive innovation opportunity for companies looking to bridge the gap between classic and modern styles. ### Sectors Adopting This - **Footwear:** The footwear industry can take inspiration from the use of natural materials and unique colorways to create eco-friendly and fashionable sneaker lines. - **Sustainable Fashion:** The incorporation of burlap and other sustainably sourced materials can be used in other fashion lines to reduce environmental impact and meet growing consumer demand for eco-conscious clothing. - **Product Design:** The creative use of texture and material in the design process can inform product design in other industries, such as furniture or automotive manufacturing. ## Related on Trend Hunter - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Green-Tinged Layered Sneakers](https://www.trendhunter.com/trends/evergreen-aura.md) - [Earthy Tonal Dynamic Sneakers](https://www.trendhunter.com/trends/cave-stone.md) - [Earthy Tonal Statement Sneakers](https://www.trendhunter.com/trends/earth-colorway.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Neutral Tonal Premium Sneakers](https://www.trendhunter.com/trends/cave-stone-colorway.md) - [Understated Monochromatic Sneakers](https://www.trendhunter.com/trends/triple-brown.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md)