# West African Spice Blends Burlap & Barrel Releases a Set of Two New West African Spices By Kanesa D | Published 2023-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burlap-barrel References: [delimarketnews](https://www.delimarketnews.com/well-paired/burlap-barrel-releases-two-new-west-african-spices/lilian-diep/fri-07222022-0846/13956) & [burlapandbarrel](https://www.burlapandbarrel.com/)  Burlap & Barrel, a prominent supplier of [single-origin spices](https://www.trendhunter.com/trends/byadgi), is making waves in the culinary world by introducing two West African spices: the Jollof Rice West African Seasoning and Iru. The Jollof Rice Seasoning, developed in collaboration with Abena Foli of POKS West African Seasonings, is the perfect blend of herbs and heat. Conversely, Iru is a rich protein and natural fat source, making it a valuable addition to various dishes. Its contribution to savory or sweet recipes is marked by a [deep umami flavor](https://www.trendhunter.com/trends/goldynglow), which elevates the culinary experience. Burlap & Barrel's introduction of these West African spices underlines their dedication to sourcing high-quality, authentic ingredients and their mission to bring unique flavors from around the world to consumers' kitchens. Image Credit: Burlap & Barrel ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 31% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **West African Spices:** Burlap & Barrel introduces two new West African spices, Jollof Rice West African Seasoning and Iru, showcasing the rising popularity of West African flavors in the culinary world. - **Single-origin Spices:** Burlap & Barrel's focus on single-origin spices emphasizes the demand for traceability and unique flavor profiles in the spice industry. - **Authentic Ingredients:** Burlap & Barrel's dedication to sourcing high-quality, authentic ingredients highlights the growing interest in authentic and ethically-sourced food products. ### Where This Applies - **Culinary Industry:** Burlap & Barrel's introduction of West African spices provides an opportunity for culinary professionals to experiment with unique flavor combinations and cater to diverse palates. - **Spice Industry:** The rising popularity of single-origin spices, as exemplified by Burlap & Barrel, opens up new opportunities for spice suppliers to differentiate their products and meet consumer demand for traceability. - **Ethically-sourced Food Industry:** The emphasis on authentic ingredients by Burlap & Barrel reflects the growing market for ethically-sourced food products, creating opportunities for companies that prioritize transparency and sustainability. ## Related on Trend Hunter - [African Bouillon Lines](https://www.trendhunter.com/trends/freddy-hirsch-nigeria.md) - [West African-Inspired Seasonings](https://www.trendhunter.com/trends/smoky-party-jollof.md) - [African-Inspired Gourmet Seasoning Salts](https://www.trendhunter.com/trends/gourmet-seasoning-salt.md) - [West African Meal Products](https://www.trendhunter.com/trends/tropical-sun-jollof-products.md) - [West African Seasoning Cubes](https://www.trendhunter.com/trends/terra-seasoning-cubes.md) - [Quick-Prep African Stews](https://www.trendhunter.com/trends/adun.md) - [West African Restaurants](https://www.trendhunter.com/trends/west-african-restaurant.md) - [Ethically-Sourced Seasoned Salts](https://www.trendhunter.com/trends/rumi-spice-seasoned-salts.md) - [African Ready Meal Collections](https://www.trendhunter.com/trends/oja.md)