# Illustrated Surfwear Lookbooks The Burkman Brothers Spring/Summer 2012 Campaign is Artful and Fun By Jana Pijak | Published 2012-01-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/burkman-brothers-spring-summer-2012 References: [selectism](http://www.selectism.com/news/2012/01/27/burkman-brothers-springsummer-2012-illustrated-by-michael-sanderson/) & [burkmanbros](http://burkmanbros.com/) The Burkman Brothers Spring/Summer 2012 campaign features quirky and chic fashion illustrations by artist Michael Sanderson. The bold lookbook features the latest styles from the brand, taking inspiration from Hawaiian and Polynesian style. From vibrant florals to comfy surf gear, this casually chic collection is the epitome of relaxed sophistications. The brand's distinctive prints include bold floral patterns and luscious landscapes. These vibrant textiles are accented with a multitude of bracelets, necklaces and accent belts. Bold prints and rich textures make for an eccentrically elegant lookbook. These simple fashion illustrations feature fun colors, impeccable styling and surf-board props. This artful and imaginative Burkman Brothers Spring/Summer 2012 marketing concept puts emphasis on an effortlessly cool collection and makes for a memorable ad campaign. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Fashion Illustrations in Advertising:** The use of fashion illustrations in advertising campaigns can result in memorable and imaginative marketing concepts. - **Polynesian and Hawaiian-inspired Fashion:** Polynesian and Hawaiian-inspired fashion can result in uniquely bold and colorful fashion collections. - **Eccentrically Elegant Lookbooks:** Creating eccentrically elegant lookbooks can result in eye-catching marketing campaigns that emphasize a brand's casual sophistication. ### Who This Affects Most - **Fashion Industry:** The fashion industry can benefit from using fashion illustrations in advertising campaigns to create visually interesting and memorable marketing concepts. - **Tourism Industry:** The tourism industry can utilize Polynesian and Hawaiian-inspired fashion to create distinctive and culturally relevant merchandise for travelers. - **Art and Design Industry:** The art and design industry can work with fashion brands to create uniquely eccentric and visually pleasing lookbooks for marketing campaigns. ## Related on Trend Hunter - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Luxe Whimsical Resort-Style Apparel](https://www.trendhunter.com/trends/st-regis-x-vilbrequin.md)