# Boxy Blood-Red Dresses The Burjuman Ads by Mohanad Shuraideh By Meghan Young | Published 2010-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/burjuman-ads References: [beta10.behance.net](http://beta10.behance.net/gallery/Portfolio-Burjuman/494112) Mohanad Shuraideh is one lucky guy, having been given the opportunity to art direct ads for one of Dubai's leading shopping centers, Burjuman. By embracing [dramatic and vintage inspirations](https://www.trendhunter.com/trends/salute-the-detail) in the Burjuman ads, Shuraideh easily conveys the [luxury found in this particular mall](https://www.trendhunter.com/trends/cosmetics-and-beauty-department). Shuraideh focuses on fashion, for obvious reasons, and in doing so stylizes each campaign to reflect the [femininity of the female shopper](https://www.trendhunter.com/trends/people-will-talk). Sexy, fun and flirty, the Burjuman ads have you thinking you'll be transformed into a show-stopper if you shop at Burjuman. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 95% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dramatic Styling:** Stylists and advertisers can take inspiration from Shuraideh's dramatic styling in fashion campaigns. - **Vintage Influences:** Designers can bring vintage styles to modern fashion by taking inspiration from the Burjuman ads. - **Female Empowerment:** Advertisers can capitalize on female empowerment by showcasing strong female leads in their campaigns, like the Burjuman ads. ### Sectors Adopting This - **Fashion:** Fashion brands can embrace dramatic styling and vintage influences to create unique and eye-catching campaigns like the Burjuman ads. - **Advertising:** Advertisers can focus on female empowerment and showcase strong female leads in their campaigns, like the Burjuman ads. - **Retail:** Retailers can create a luxurious shopping experience for female customers by taking inspiration from the feminine and flirty Burjuman ads. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Ramadan Fashion Capsules](https://www.trendhunter.com/trends/redtag.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md)