# Social Good Burgers A&W Canada Serves Up Support for MS Research with Burgers to Beat MS Day By Grace Mahas | Published 2022-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burgers-to-beat-ms References: [web.aw](https://web.aw.ca/en/our-values/our-community/burgerstobeatms/)  On August 18th, [A&W](https://www.trendhunter.com/trends/burgers-to-beat-ms-day) is hosting its 14th annual Burgers to Beat MS Day. The event will donate $2 from every Teen Burger sold to the MS Society of Canada. With an impressive fundraising goal of $1.5 million, A&W is on a mission to create positive change within the MS community and help envision a world free of MS. Over the last 13 years, Burgers to Beat MS Day has raised over $17 million. In addition, from now through Thursday, guests can also raise funds by choosing to round up their bill with any purchase or by [making an online donation](https://www.trendhunter.com/trends/spark-financial) at BurgersToBeatMS.ca. According to a recent survey, "Canada has one of the highest rates of MS in the world. Approximately 1 in every 400 Canadians live with MS – more than 90,000 people in Canada." Image Credit: A&W ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 49% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Social Impact Marketing:** More businesses can incorporate social impact initiatives into their marketing campaigns to create positive change and increase brand loyalty. - **Cause Marketing Partnerships:** Partnering with non-profits can lead to mutually beneficial relationships between businesses and charitable organizations, while also improving community welfare. - **Donation Matching Campaigns:** Matching donations from customers can incentivize charitable giving and increase awareness about community causes and social issues. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can leverage social impact marketing to drive sales and improve community welfare through cause-driven campaigns. - **Non-profit:** Non-profits can build cause marketing partnerships with businesses to achieve fundraising goals and raise awareness about community causes and social issues. - **Retail:** Retail businesses can incorporate donation matching campaigns into their marketing strategies to give back to community causes, incentivize charitable giving, and show customers that their brand is socially responsible. ## Related on Trend Hunter - [Charitable Burger Initiatives](https://www.trendhunter.com/trends/beat-ms-day.md) - [Charitable QSR Burger Campaigns](https://www.trendhunter.com/trends/burgers-to-beat-ms-campaign.md) - [Charitable Qsr Campaigns](https://www.trendhunter.com/trends/burgers-to-beat-ms-day.md) - [Family-Assisting QSR Initiatives](https://www.trendhunter.com/trends/mchappy-day.md) - [Family-Supporting Restaurant Initiatives](https://www.trendhunter.com/trends/white-spot.md) - [Breakfast Chain Fundraising Initiatives](https://www.trendhunter.com/trends/pancake-tuesday.md) - [QSR Food Donations](https://www.trendhunter.com/trends/the-giving-page.md) - [Sweet-Savory Burger Debuts](https://www.trendhunter.com/trends/steakhouse-teen-burger.md) - [Student Nutrition-Supporting Campaigns](https://www.trendhunter.com/trends/student-nutrition.md)